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An Inside Look at How Brands Use Consumer Data to Source Aligned Music Talent

Our friends over at Luminate Data have shared their model for matching artists and consumer communities via Likability and Brand Endorsement consumer data. Learn more here.

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The Influence of Community on The Pluralist Generation and Its Music Consumption

With a new generation of music consumers, music business professionals, marketers, and musicians will have to pay attention to preferences of the next generation. Chasson Gracie at Gracie Management has. Continue reading

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