Be-Hookd’s Silas Armstrong Talks Talks, Branding, Bots, Marketing Strategies [INTERVIEW]

Here Creative Director of Be-Hookd media, Silas Armstrong, discusses his job there, the work he's done to grow artists' digital presence, and how messenger bots can be used to connect. Continue reading

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A$AP Rocky Named Creative Director Of MTV Labs

MTV and Viacom Velocity, its in-house creative agency, today named A$AP Rocky as Creative Director for MTV LABS, a creative incubator developed in partnership with rapper. Rocky and his own creative company AWGE. Continue reading

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Entrepreneurial Muscle Building: A Musician’s Go-To Guide

Like it or not, a large part of the music business is just that: business. While musicality and creativity are certainly important, possessing solid entrepreneurial skills is also critical to getting. Continue reading

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Developing A Strategy: A New Definition

As artists and managers are aware, having a solid strategy is critical to a successful marketing campaign, but what exactly is a strategy? This article looks at how the term. Continue reading

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Music Think Tank Weekly Recap: Best Apps For Music Lovers • Are You Getting The Most From Your Fans? • More

This week on MusicThinkTank, we look at some of the best apps and accessories for mobile music fans, whether or not you're getting the most from your current fans, five excellent. Continue reading

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SFX’s Beatport To Power Major EDM Hub on Spotify

Spotify and Beatport today announced a significant partnership.  That means that  a major music streamer is partnering with another significant music streamer.  This sector really is starting to mature.

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5 Snarky (but Simple) Design Tips That Will Immediately Improve Your Content

By Evan LePage on Hootsuite Blog Design is an essential part of all the content you produce, from your blog posts to your Tweets. It’s also one of the most challenging, especially. Continue reading

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How to Connect With Influencers When You Have Zero Music Industry Contacts

[UPDATED] By Cortney Harding on Sonicbids Blog A few weeks ago, the New York Times ran a profile of theAudience, a firm that connects big brands to social media influencers. Gone are the days. Continue reading

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CHANGES @ ADA, Round Hill Music and Sony Music Nashville

Boutique music publishing company, Round Hill Music have announced two new hires – Steve Nalbert from BMG Rights Management and Britnie Stingelin from ASCAP. Sony Music Nashville laid off four staffers. Continue reading

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Now That You’ve Booked Your First Film Scoring Gig, What Next?

By Peter Calandra, a NYC based Composer/Pianist/Guitarist/Educator. He has scored 40 films, written 2000 compositions for television and performed as a musician in the Broadway productions of Les Miserables, Miss. Continue reading

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