Spotify Exchange logo in orange and gray on a grey background representing music industry networking.

Michael Huppe of SoundExchange: ‘All players in the industry, creators or platforms, have to rethink how they work together’

Here SoundExchange CEO Michael Huppe weighs in on what a post-pandemic music industry is shaping up to look like, and why creators and platforms alike will need to rethink what. Continue reading

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TikTok for creators, creator portal, social media platform, TikTok content creator, digital creator tools, social media marketing, TikTok influencer, content creation, video marketing, TikTok community.

Instagram, TikTok, Unveil New Creator Portals

In an effort to help creators maximize their efforts, both Instagram and TikTok are opening creator portals, which will help creators to more easily edit and upload content. Guest post. Continue reading

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TikTok Q&A feature for creators, offering interactive opportunities for audience engagement and feedback, enhancing content strategies, and boosting follower interaction on the popular social media platform.

New TikTok Q&A Option Allows Creators To Get More Engagement

Hoping to increase engagement between TikTok’s creators and their fans, the popular video sharing platform has debuted a new question and answer feature, which could be good news for artists. Continue reading

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Updated YouTube logo image promoting the new RPM metric for better music analytics and streaming performance.

New YouTube RPM Metric Is Perfect For Creators

Historically, using YouTube’s metrics to determine the success of your music has been something of headache for artists and creators. Thankfully, a new RPM (revenue per thousand) feature makes analyzing. Continue reading

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