Michael Huppe of SoundExchange: ‘All players in the industry, creators or platforms, have to rethink how they work together’

Here SoundExchange CEO Michael Huppe weighs in on what a post-pandemic music industry is shaping up to look like, and why creators and platforms alike will need to rethink what. Continue reading

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Instagram, TikTok, Unveil New Creator Portals

In an effort to help creators maximize their efforts, both Instagram and TikTok are opening creator portals, which will help creators to more easily edit and upload content. Guest post. Continue reading

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New TikTok Q&A Option Allows Creators To Get More Engagement

Hoping to increase engagement between TikTok’s creators and their fans, the popular video sharing platform has debuted a new question and answer feature, which could be good news for artists. Continue reading

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New YouTube RPM Metric Is Perfect For Creators

Historically, using YouTube’s metrics to determine the success of your music has been something of headache for artists and creators. Thankfully, a new RPM (revenue per thousand) feature makes analyzing. Continue reading

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