Music ‘Trigger Cities’: Spotlight On Latin America
In this third part in a series exploring music "trigger cities", Jason Joven pf Chartmetric takes an in-depth look at Latin America's music consumption stats to explore how listeners there. Continue reading
It’s Time To Rewrite The Artist Marketing Playbook [MIDiA’s Mark Mulligan]
Niche is music's new mainstream, writes MIDiA analyst Mark Mulligan, which means that in the brave new world of music marketing, targetting trumps reach. "Instead of blowing a huge budget. Continue reading
More Streams? Here Are Music Streaming’s Trigger Cities
While we may think of places like Nashville and New York as being those cities with the most influence on the music business, the reality is quite different. In this. Continue reading
Find Your Fans: Utilizing Data To Analyze Your Audience
Thanks to the wonders of the digital age, artists now have a vast array of data and analytics at their fingertips that can help them to get a much better. Continue reading
How Data Metrics Work For Independent Artists
While social media platforms offer artists a convenient method for contacting and advertising to fans, these sites also provide valuable marketing info behind the scenes on the demographics of visitors. Continue reading
How To Take Responsibility For Archiving Your Music, Data
Recent news that the down on its luck social network Myspace fried a dozen years of media due to a server error should have artists and professionals alike scrambling to. Continue reading
Truth: The Next Big Data Opportunity
As the reality of data harvesting settles in among consumers, music tech companies are forced to choose where they in the coming privacy war, a where in which honesty and. Continue reading
This Week In Music Commentary
Commentators from inside the music industry this week offered some valuable insights regarding the truth about advances in the music business, why subscriptions matter so much to musicians, and how. Continue reading
Making Free Pay: The New Data Battle Ground [Mark Mulligan]
From Spotify to Xbox Live and the New York Times, 2018 is the year that paid subscriptions took hold. But the nasty truth is that most consumers still won't pay,. Continue reading
Spotify Responds To Facebook Private Data Controversy
Spotify, Amazon, Apple and several dozen other major companies were exempted from Facebook privacy rules and given access to private user data, according to a New York Times report. Spotify. Continue reading
