Tag: digital marketing

6 Simple Tips For Promoting Your Event Offline

While the ease and prevalence of digital promotion can make it tempting to focus exclusively on online promotion of your event, these six offline old school techniques can actually prove more. Continue reading

Guest Post on 10/28/2016 in D.I.Y. | Permalink | Comments (0)

Tags: Advertising, Advertising mail, Canada Post, Customer experience, digital marketing, Direct marketing, Eventbrite, Inbound marketing, marketing, Online and offline

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Have An Opinion? A Great Idea? MusicThinktank Wants You!

As many regular Hypebot readers know, we also publishes MusicThinkTank, the site dubbed "Where The Music Industry Goes To Think." Entirely crowdsourced, the MusicThinkTank community is both lively and supportive,. Continue reading

Bruce Houghton on 10/28/2016 in D.I.Y. | Permalink | Comments (0)

Tags: Amazon Music, Amazoncom, American Society of Composers, Authors and Publishers, Denial-of-service attack, digital marketing, Emerging technologies, Hypebot, music industry, Never Miss a Beat, Spotify

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ASCAP Expands Digital Team

The American Society of Composers, Authors and Publishers (ASCAP) has hired Dana Fletcher and David Frigeri their new Digital Team initiative.

Bruce Houghton on 09/26/2016 in Music Tech | Permalink | Comments (0)

Tags: American Society of Composers, Authors and Publishers, Broadcast Music, Chris Castle, digital marketing, Grammy Award, Inc., Never Miss a Beat, Opportunity (rover), Pandora Radio, United States, Vice president

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Writing Music: Original Vs. Marketable

While many artists prefer the idea of bringing something new to the table with their compositions, the fact is that original doesn't always pay the bills, which may cause some. Continue reading

admin on 09/19/2016 in D.I.Y. | Permalink | Comments (0)

Tags: 10 Days to Faster Reading, Billboard charts, Bitcoin, Book review, Cheat sheet, digital marketing, Hypebot, Reading F.C., Twitter, YouTube

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Facebook Organic Reach Is DEAD (Here’s What You Can Do About It)

Although general social media overcrowding and the monetization of Facebook engagement means that organic reach on the site is effectively no more, artists need not despair. In this article we. Continue reading

Guest Post on 09/14/2016 in D.I.Y. | Permalink | Comments (6)

Tags: Advertising, AdWords, Affiliate marketing, American Society of Composers, Authors and Publishers, business, digital marketing, Facebook, marketing, United Kingdom, United States

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Know You Suppliers, Research Your Team

Have you been curious about how to get a supplier to work with you who will be reliable and produce what you actually want and need? Here an industry offers. Continue reading

admin on 08/24/2016 in D.I.Y. | Permalink | Comments (0)

Tags: 21st century, American Society of Composers, AOL, Application software, Authors and Publishers, Berklee College of Music, Casey Driessen, Chief operating officer, Collège Ahuntsic, digital marketing, marketing

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Creating Value In Email Download Campaigns

Getting a fan to fork over their e-mail isn't always easy, but by offering them access to exclusive content, a clear incentive is established which can pave the way for. Continue reading

Guest Post on 12/04/2015 in D.I.Y. | Permalink | Comments (0)

Tags: Alan Sugar, Attention, Billboard charts, Billboard Magazine, Brannon McAllister, digital marketing, Econsultancy, Facebook, marketing, Search engine optimization

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5 Tactics For Ensuring Your Music Lasts After It Is Released

While many artists focus on building up the hype surrounding their album release, it takes a different sort of sustained effort to make sure your music has a long-lasting impact.

Guest Post on 07/22/2015 in D.I.Y. | Permalink | Comments (0)

Tags: Apple Inc., Artist, Audio engineering, California, Cupertino, digital marketing, Disc jockey, marketing, social media, Streaming media, Unsigned artist

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Bandcamp Launches Indie Label Portal

Direct to fan digital sales platform Bandcamp has launched an accompanying portal designed to better serve independent record labels. The new Bandcamp For Labels adds unified accounting and stats across. Continue reading

Bruce Houghton on 12/17/2014 in D.I.Y. | Permalink | Comments (0)

Tags: Advent calendar, Artist, Chief operating officer, Compact disc, digital marketing, Disc jockey, Do it yourself, Dubbel, independent music, record label

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Azoff Invests in Digital Brand Architects

Irving Azoff's Azoff Music Management has announced an investment in social media marketing and online talent management agency Digital Brand Architects . In addition to digital marketing consulting, DBA applies the talent. Continue reading

Bruce Houghton on 09/04/2013 in Music Business | Permalink | Comments (0)

Tags: Azoff, business, digital marketing, Irving Azoff, Live Nation, Marketing and Advertising, social media marketing, William Morris Endeavor

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MusicThinkTank Community Manager Natalie Cheng Bids Farewell

Natalie Cheng, the dedicated longtime Community Manager of our sister publication MusicThinkTank has graduated and is moving on. I can't thank her enough for all that she's done for MTT and. Continue reading

admin on 08/23/2013 in Music Business | Permalink | Comments (1)

Tags: Bruce Houghton, Community manager, digital marketing, farewell, Hypebot, Kyle Bylin, marketing, music business, music industry, Music Think Tank, MusicThinkTank, Natalie Cheng, opportunities, social media, Twitter

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