The 3 Pillars Of Music Fan Engagement

In a previous post I talked about why it’s important that musicians interact with their fans. But how often should this be done? And for how long? Can managers, labels,. Continue reading

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Making New Fans in Unexpected Places

Artists want to make new fans, but it may be hard sometimes especially if you only focus on people that like your genre. If you look in different areas, you. Continue reading

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The Viral Power of Fan Communication: A Fleet Foxes Case Study

On Music Think Tank, we've discussed communicating and connecting with fans in many posts. It’s great to see when a musician has done a good job with direct-to-fan communication. On. Continue reading

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Topspsin CEO Ian Rogers: “Direct To Fan is NOT a Rich Band’s Game”

Guest post by Ian Rogers of Topspin. On a panel at SF MusicTech on last week, I made reference to a fact we first published back in 2010: while the. Continue reading

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