Spotify Discover Weekly Playlists Have Streamed For 2.3 Billion Hours

In five years since its launch, Spotify listeners have streamed more than 2.3 billion hours of Discover Weekly playlists. Between July 2015 and June 25, 2020, that is more than:. Continue reading

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What Spotify’s Personalization Strategy Can Teach Us

The degree of personalization offered to Spotify users is what the executives credit the streaming services massive growth to, and is something which anyone hoping to market their brand should. Continue reading

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