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Going Viral Does Not Mean More Fans

The dream of having a viral hit and gaining tens of thousands of followers is a myth, according to new MIDiA research.

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YouTube answers 5 questions about its discovery algorithm

Getting users to discover your content is the most essential part of building your audience, and while many platforms are fairly opaque about how their discovery algorithms work, YouTube has. Continue reading

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Analytics dashboard on mobile showing YouTube artist performance metrics for traffic sources, views, watch time, demographics, and top countries - digital music marketing insights for musicians.

Inside Youtube’s Artist Analytics Tool With Music In Mind

YouTube’s incredible reach makes it a must for artists looking to expand the community and fanbase. Recognizing this, the popular video-sharing platform recently rolled out a new Artist Analytics tool,. Continue reading

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Discovery Networks Relents, Will Pay Composer’s Their Worth

Following in the massive backlash Discovery Networks received from the television composer community last month after announcing it would cease to properly compensate composers, the company is now backtracking on. Continue reading

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Caribou’s Dan Snaith Talks New Music, Discovery, and Spotify’s Altar Playlist

Industry veteran and artist/DJ/producer Dain Snaith – most famously of Caribou – weighs in on the state of electronic music today, his creative process and an upcoming release. From Spotify. Continue reading

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Blogging Sucks

…..at least according to some artists. For artists that don’t reside in the digital media bubble, blogging is a nuisance that interrupts your day. However, there are great reasons for. Continue reading

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How Can Jimmy Iovine Misrepresent Music Curation Without Undermining Music By Beats?

Jimmy Iovine's recent misrepresentation of the current state of music discovery, encapsulated in repeated assertions in multiple interviews on the theme that there is no human music curation by streaming. Continue reading

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Solving The Problem of New Music & Artist Discovery

In David Sherbow’s opinion, record companies and independent musicians must cultivate and create a single new digital marketplace. The record companies and musicians need to work together to develop one. Continue reading

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Fan Friction: How The Internet is Failing Artists [Adam Bernard]

The Internet has allowed people to discover new artists and music, but it’s still hard to convert these people into fans. On Music Think Tank, Adam Bernard talks about how. Continue reading

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