HOW TO: Basics Of Chinese Social Media For Musicians
While popular artist platforms like Instagram and Facebook aren't accessible in China, musicians in the US are capable of bridging the global divide and reach fans overseas, simply by creating. Continue reading
Why Improvisation Is Great For Seasoned Musicians, As Well As Those Just Beginning To Learn Music
When performing on stage or learning a new piece of music, musicians typically view their playing one of two ways, good or poor. Unfortunately, this binary way of look at. Continue reading
SiriusXM Adds 210K Subs, Pandora Adds Just 33K In Q3
SiriusXM added 210,000 subscribers to its satellite radio service last quarter, while it's Pandora streaming music service added just 33,000 paid subscribers. By contrast, Spotify added 5 million paid users. Continue reading
Creative Ways To Advertise Your Music On TikTok
Although still in its infancy when it comes to the platform's advertising availability, TikTok's broad and rapidly expanding global user base has musicians and their marketing teams eager to get. Continue reading
Do You Really Need An Electronic Press Kit?
If you want to promote your music or get important info to festivals, venues, and journalists, then having a solid electronic press kit, or EPK, is essential. Here we look. Continue reading
5 Email Marketing Metrics You Need To Be Aware Of
Email newsletters might seem antiquated to some, but they continue to have incredible value, particularly when it comes to reaching interested fans. Whether you're just starting out with email newsletters,. Continue reading
Canadian Music Publishers Association Unveils Rebrand, Programming
The Canadian Music Publishers Association has today (Oct. 29) announced that it has rebranded to Music Publishers Canada. According to the organization, the rebrand includes a refreshed logo, social media. Continue reading
