THU. BRIEF: Pandora Stock Up On Mixed Results • WMG Dominates Brits • Snapchat Responds • More
The Musician’s Guide to Hiring a Publicist
My team and I at Cyber PR spend all our working hours (and many non-working hours) talking to musicians who want publicity for their art. What continues to baffle us is the fact that many of the artists who contact us have no idea what publicists do, or what to realistically expect from a publicity campaign.
Agile Marketing For DIY Musicians
By Musician and Marketing Consultant Solveig Whittle (@shadesofsolveig). Agile Marketing is a term that takes its inspiration from Agile Development, a methodology ”defined” in 2001 by a group of programmers. Continue reading
Daily DIY: How To Advance A Show
In the fourth of five excerpts from the book Reality Check – A Common Sense Guide to Breaking into the Music Industry, author Matthew Walt, a booking agent who has. Continue reading