Rap, Activism, And Resonance: Measuring Event-Centric Fan Engagement
Rap and hip-hop have long been a powerful platform for social commentary and raising cultural awareness and, as the social and political climate grows more intense, we take a look. Continue reading
Your Three Communities Part 3: Ambient Fans
Ambient fans. You know the one's were talking about even if you've never heard the term before. "They are your social media friends who are aware of you via Twitter,. Continue reading
Why Blogging Is Still A Powerful Tool For Musicians
As an indie musician, creating a blog may not be on the top of your priority list, writes Dave Kusek of the New Artists Model. But, a blog can actually. Continue reading
Performance vs. Mechanical Royalties: What’s The Difference?
While any artist is aware that playing shows or selling albums can bring in cash, there are a multitude of other potential revenue streams that are a little less clear. Continue reading
YouTube Expands Music Credits
YouTube seems to be working harder to give credit to those artists and publishers featured in their videos by not only providing details related to the featured content, but also. Continue reading
How To Target Event Emails To Drive Sales – Sierra Nevada Style
Whether a beer company or a band, savvy marketing rules apply. Here we look at how a targeted marketing strategy employed by the craft beer company Sierra Nevada helped them. Continue reading
Musician’s Guide to Charity Fundraising [Cyber PR]
Many artists do not feel comfortable posting about themselves endlessly or hyping up their new releases constantly. For those of you who fall into this category, you will love this. Continue reading
Broadcast Radio Targets Millennials With New Format
Although radio as a platform for discovering new music has been on the decline for some time, with little to offer millennials, a new format known as "Right Now Music. Continue reading
