Music Theory: Does It Still Matter?
Last year, Rihanna's "Work" sent us into a spiral of discussions for days about where the tonal center was in that song, and what key it was in. People on. Continue reading
Musical.ly Kills Live.ly Standalone Streaming App
Musical.ly is merging live streaming app Live.ly into its main service. Musical.ly launched Live.ly just two years ago, but it will soon be pulled from the Apple App Store and. Continue reading
Music Biz Adjusts To Spotify’s New Rules Of Engagement [Mark Mulligan]
While Spotify generates just 27% of global recorded music revenue, it is a growing percentage that the music industry increasingly can''t imagine living without. That and its cultural influence a. Continue reading
Harness The Power Of Targeted Facebook Ads, Grow Your Fanbase
In this piece we break down the details of how to implement targeted Facebook ads, starting with what they are, how they work, and finally how they can built and. Continue reading
3 Tips To Make Your Merch Pop
While the classic merch items certainly have their place on the table, and will sell reliably well, developing a product that stands out and is brand specific can go a. Continue reading
Facebook Marketing Update: Watch For Fan Badges
Facebook recently rolled out a new feature which awards users for high levels of interaction (likes, shares, comments) with a page by bestowing "fan badges" to them. Here Michael Brandvold. Continue reading
Ex-Apple Music Exec Bozoma Saint John Joins Agency Giant Endeavor
After less than a year at Uber, chief brand officer Bozoma Saint John is leaving for a role at talent agency giant Endeavor. Saint John had previously helmed marketing at. Continue reading
How To Pitch Your Music To Game Developers
First impressions are important in any business, particular when it comes to pitching your creative work to the powers that be. When it comes to gatekeepers in the music industry,. Continue reading
SoundExchange Adds Tools To Get Songwriters Paid For 70M Address Unknown NOI Filings
SoundExchange subsidiary SXWorks has added two new tools developed to expand on its NOI LOOKUP service to help music publishers and songwriters search the more than 70 million address unknown. Continue reading
