Tag: DoubleClick

Solutions To Close The YouTube Value Gap

Here Jason Peterson offers up recommendations on how copyright owners and platforms supported through advertising can come together in a common goal closing the market gap and achieving market equilibrium.

Guest Post on 10/13/2017 in Music Business | Permalink | Comments (0)

Tags: CD Baby, Digital Millennium Copyright Act, Donald Trump, DoubleClick, Facebook, Google, Hillary Clinton, Russia, The Washington Post, YouTube

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YouTube Discovers Way To Pay Artists Even Less

YouTube's meager payouts have been a frequent source of contention in the music industry, so it is of little surprise, although it is a cause for further consternation, that the. Continue reading

Guest Post on 09/15/2017 in D.I.Y. | Permalink | Comments (1)

Tags: Advertising, Advertising agency, Alphabet Inc., Audience (TV network), BuzzFeed, DoubleClick, Facebook, Google, Jonah Peretti, Web banner

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