Using Hashtags On Facebook? They May Be Working Against You
Facebook's introduction of hashtags met a mixed response but the general expectation was that they would become a staple of music marketing on Facebook just as they have on other. Continue reading
Spotify’s Most Played & Shared Tracks [US & UK]
Katy Perry's "Roar" jumps to the top of the U.S. Spotify 50 with close to 2 million plays. In the UK, Avicii tops the chart. The Spotify Top 50 is the most-streamed. Continue reading
Social Media News: Google+’s SEO Value, Facebook Page Posts, Gmail Promotions Tab
Social media goes on changing in ways that affect music marketing. Google+ continues to disappoint on the marketing side but is showing a wider range of positive effects on SEO.. Continue reading
How To Make A Music Website Like Ed Sheeran, Case Study Part 1
Often a first impression, a website can make or break you as an artist. Could you turn a first time visitor into a lifelong fan? Shaun Letang walks us through. Continue reading
Kevin Spacey On Stopping Piracy: Give The Fans What They Want
Kevin Spacey gave a speech at the International Television Festival in Edinburgh late last month with a big focus on the implications of Netflix's "House of Cards" for the tv. Continue reading
Getting It Done: The Week In D.I.Y. & Indie Music
Steve Aoki's Manager On Getting Famous Online: Stop Promoting and Start Entertaining Music Marketing With Facebook's New Shared Photo Albums DIY Jazz Artist Carsie Blanton Shifts Sound To Seduce Listeners. Continue reading
Miley’s ‘Twerk-gate’ Nets Her 400,000 New Fans
You may be sick of hearing about it, but Miley Cyrus' VMA performance is yielding an impressive bump in social media activity. In the days following "Twerk-gate", she's seen a 112%. Continue reading
EDM Fans vs. Other Music Fans [STUDY + ANALYSIS]
Now that North America has widely embraced electronic music, it’s become the scene to watch and capitalize on for brands and marketers. Taking that into account, online ticketing platform Eventbrite. Continue reading
