What’s The Most Important Promotional Tool: Facebook, Twitter, or YouTube?

On Music Think Tank, Ariel Hyatt continues her Music Marketing Experts FAQ series. This week, the experts give their opinions on the most important promotional tool. Which promotional tool is. Continue reading

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Study: Facebook Posts Via Hootsuite, Seesmic Decrease Fan Engagement 80%

Though numerous third party tools like Hootsuite exist to post to social networks and make marketing one's music a bit easier, a new study by EdgeRank Checker supports the theory. Continue reading

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Stop Typing And Start Talking To Your Fans With Shoutomatic

Sometimes, you can communicate better and market yourself more by talking instead of just typing updates on Facebook or Twitter. On Music Think Tank, Michael Brandvold introduces Shoutomatic, a website. Continue reading

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Broadcast Is Over

Have your Facebook friends spammed you before with videos or photos promoting their music? This can be irritating even though they have permission to market to us because this kind. Continue reading

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Infographic: Artist RoadMap To Social Media

With so many websites and tools to connect with fans, it can be hard to keep track of which are important and its purpose. On Music Think Tank, Brendan Moore. Continue reading

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Ticketmaster’s Social Ticketing Deal With Facebook Radically Shifts Competitive Terrain

Ticketmaster's move to more deeply integrate their interactive seat map with Facebook is not only a great competitive move for both companies but is also a real step forward in. Continue reading

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Ariel Hyatt On Killer Apps, Tools & Sites: Visibli

On Music Think Tank, Ariel Hyatt continues the Musician’s Arsenal series which features music apps, tools, and websites. The series has featured websites and apps such as Onesheet and Turntable.fm.. Continue reading

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Why You Should Target Friends Of Fans On Facebook

A recent comScore whitepaper, The Power of Like, revealed a number of interesting data points related to Facebook marketing including the amount of time spent on Facebook sections. (click on. Continue reading

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Facebook Social Contagion Study Reveals Most Effective Forms of Content Sharing

A scientific study of "social contagion through viral product design" reveals some insights regarding the varying strengths of passive and active sharing that ultimately seem rather common sense. However, given. Continue reading

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Is The Future Of Music In The Clouds?

Music in cloud services and music subscriptions are being touted as driving the next wave of music innovation and consumption. On Music Think Tank, Shachar Oren shares his skepticism of. Continue reading

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