Hyper Locality: Why Focused Marketing is the Next Trend in Marketing

Online marketing strategies are still a hot commodity with marketers since studies indicate that these methods are still being successfully utilized with today’s consumers.

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Instagram Dethrones Twitter – Boasts 16 Million Monthly User Gap Between Platforms

On Wednesday, Instagram announced it's user base has expanded to over 300 million monthly active users, trumping Twitter's 284 million by a solid 16 million users. Instagram has experienced a. Continue reading

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How to Craft Your Band’s Pitch for 5 Types of Media Outlets

The world of media has expanded into a myriad of outlets that can seem overwhelming. However, as a DIY musician, having a proper PR strategy is an essential tool in. Continue reading

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It’s Amazing That The Old Record Industry Existed In The First Place

By Philip Kaplan on Medium.com The world was abuzz this week with reports that Taylor Swift removed her music from Spotify. She called the service “a grand experiment” and said she wanted. Continue reading

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Miss SF Music Tech? Session Recordings Now Available on Soundcloud

Last week's SF Music Tech Summit was crammed with expertly curated sessions, industry acclaimed panelists, and inspired attendees that cultivated contemplative conversation. If you weren't able to make the conference. Continue reading

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How Long Do We Listen To A Song?

By Bobby Owsinski on Music 3.0 We now live in a world where it's really easy to skip a song that we're listening to if we're not satisfied. This is a revelation. Continue reading

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The Importance Of Local Relationship Building For Your Band

By Drew DePietro of BandHacks. Every band needs to build relationships within their community. Whether it’s with promoters, other bands or production companies and the people within the community. Without. Continue reading

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Best Of 2013: The 3 Pillars Of Music Fan Engagement

As part of our 9th Anniversary, we asked our regular contributors to share their favorite Hypebot posts. This one comes from Dave Cool of Bandzoogle. In a previous post I. Continue reading

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The Artist Side of Internet Radio and Audio

As an artist in today's industry, it is a never-ending battle to get your music heard. If you spend time making and producing music you love you want to get. Continue reading

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Why Your Fans Won’t Come to Your Shows…

75% or more of your fan base won’t make it to a show on your next tour. There are various factors that can keep your fans from attending your next. Continue reading

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