‘How to grow a fanbase’ with top music marketer Amber Horsburgh
Artist consultant and music marketing expert Amber Horsburgh offers some key tips on how to successfully cultivate and grow a sustainable fanbase. Guest post by Erica Campbell of Spotify for. Continue reading
A simple guide to DIY marketing for independent artists and producers
Here, we offer a comprehensive guide to the independent artists and producers out there, detailing how translate social media engagement into an actual revenue-generating fanbase. Guest post by Chris Carvalho. Continue reading
The importance of cultivating a fanbase on emerging platforms
Maintaining a presence on heavy hitters like Twitter and Facebook is a big part of growing a fanbase, but getting involved with new, up-and-coming platforms is an effective way to. Continue reading
Musician’s guide to growing your audience with livestreams
As livestreaming continues to be the dominant form of music consumption in the music industry, we’re looking not just at how can leverage these virtual concerts in order to grow. Continue reading
5 Tips For Taking The Pulse Of Your Fanbase
When it comes to communicating with your fans, listening is just as important as talking. Here, we offer some pointers on navigating the two-way street of fan communication, and how. Continue reading
How To Build, Connect With An International Audience
As the music business has transitioned into a more global industry, it is becoming increasingly important for artists and labels to find ways to connect with a much broader, international. Continue reading
How I Got Hundreds Of Spotify Streams, Email Addresses For Under $50
Here independent musician Anne Reburn walks us through how she was able to dramatically grow her audience for less than $50 as part of a marketing campaign surrounding her latest. Continue reading
What Is ‘Niche Marketing,’ And How Can It Help You Monetize Your Fanbase?
Like in any business, a music business niche market represents a subset of consumers on which a particular product is focused. Here, we look at how to identify and focus. Continue reading
Maximize Audience Engagement Using These Instagram Post Tips
Instagram continues to dominate as one of the top social media platforms of 2020, but as their algorithm changes, so too must the tactics of the bands and artists using. Continue reading
Small Fanbase? Here’s What You Still Can Earn From An Online Concert
Many artists are turning to online concerts in hopes of bringing in at least some revenue during the pandemic, if you have a small fanbase, is it worth the effort?. Continue reading
