Marketing OneOH!One: Break On Through To The Tangential Side

When Marketing music, the focus must begin and end in a single place: THE AUDIENCE. On Music Think Tank, David Greenberg blogs about the importance of knowing your audience and. Continue reading

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How A Major Label Markets A New Artist

Ever wonder how a major label builds a fanbase for a new artist? On Music Think Tank, Minh Chau finds the answer in David F. Carr’s article, “How Warner Music. Continue reading

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Musician’s Arsenal: Killer Apps, Tools & Sites – Limelight

Happy Labor Day Monday! Music Think Tank starts this week off with Ariel Hyatt’s post on Limelight. Many artists play cover songs to increase traffic to their YouTube accounts and. Continue reading

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MTT Weekly Recap: What Indie Bands Can Learn From Rebecca Black

Where The Music Industry Thinks Out Loud Dmitri Vietze: How Middle Class Musicians Navigate the Nodes on the Network James Moore: What Indie Bands Can Learn From Rebecca Black: Ignore. Continue reading

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MTT Weekly Recap: Google+ is for People, Not Bands

Where The Music Industry Thinks Out Loud Ariel Hyatt: Musician's Arsenal: Killer Apps, Tools & Sites – Onesheet Jason Parker: Google+ is for PEOPLE, Not Bands Brian Franke: Why No. Continue reading

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Let’s Talk About Google+ For Artists

Google+ has an estimated 18 million users after one month of existence with more people signing up everyday and a mobile app. What does Google+ offer for artists to connect. Continue reading

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Marketing Music Through Non-Linear Communication: The Ecosystem Of Fans, Artist & Label

On Music Think Tank, Bas Grasmayer has posted a follow-up to his article that was posted in March where he introduced his thesis’ main theory of the ecosystem of fans.. Continue reading

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Earning Cash From Cover Songs

On Music Think Tank, Alex Holz lists several reasons for artists to play cover songs in his recent post. He compares cover songs to meeting new people via a mutual. Continue reading

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