Tribes are the future of fandom, but is that a good thing? [Mark Mulligan]
Mark Mulligan and the analysts as MIDiA see fandom shifting from mass-appeal to closed tribes, and as we’ve seen in the era of Donald Trump that short can have negative. Continue reading
The BTS Army and what really defines ‘popularity’
Taking fandom to another level, BTS’ ARMY has been both praised and critiqued by Western media. In this piece, member Ami Patel details just what exactly BTS ARMY is. Guest. Continue reading
There is a looming crisis in music fandom [Mark Mulligan]
From legions of BTS fans to lone indie rock aficionados in their bedroom, fans are universally crying out for a great connection to the music they love. As Mark Mulligan. Continue reading
Fandom and How Streaming Music Needs A New Future [MARK MULLIGAN]
Fandom. It’s the driving force behind all success in music. But how Western music companies drive fandom differs greatly from its Chinese counterparts and needs to change , says MIDiA. Continue reading
Building Passionate Clusters Of Fans: Niche Is Music’s New Mainstream says MIDiA’s Mark Mulligan
In an increasingly fragmented music landscape where algorithms and streaming emphasize songs over albums and artists, success – even on a global scale – is found in the niches, says. Continue reading
This Week In Music Commentary
Commentators inside the music biz this week shared their thoughts on what the global music industry can learn from China, why Article 13 could be a disaster for independent artists,. Continue reading
10 Myths of Music Crowdfunding
Crowdfunding is still relatively new but already many myths are in place. Indiegogo recently created "Ten Myths of Crowdfunding," a free download addressing major misconceptions related to crowdfunding as a. Continue reading
