The BTS Army and what really defines ‘popularity’

Taking fandom to another level, BTS’ ARMY has been both praised and critiqued by Western media. In this piece, member Ami Patel details just what exactly BTS ARMY is. Guest. Continue reading

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There is a looming crisis in music fandom [Mark Mulligan]

From legions of BTS fans to lone indie rock aficionados in their bedroom, fans are universally crying out for a great connection to the music they love. As Mark Mulligan. Continue reading

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Fandom and How Streaming Music Needs A New Future [MARK MULLIGAN]

Fandom. It’s the driving force behind all success in music. But how Western music companies drive fandom differs greatly from its Chinese counterparts and needs to change , says MIDiA. Continue reading

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Building Passionate Clusters Of Fans: Niche Is Music’s New Mainstream says MIDiA’s Mark Mulligan

In an increasingly fragmented music landscape where algorithms and streaming emphasize songs over albums and artists, success – even on a global scale – is found in the niches, says. Continue reading

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This Week In Music Commentary

Commentators inside the music biz this week shared their thoughts on what the global music industry can learn from China, why Article 13 could be a disaster for independent artists,. Continue reading

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10 Myths of Music Crowdfunding

Crowdfunding is still relatively new but already many myths are in place. Indiegogo recently created "Ten Myths of Crowdfunding," a free download addressing major misconceptions related to crowdfunding as a. Continue reading

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