Becoming an Artist Manager

The Many Layers of Fandom

Fandom goes far beyond simply being a label or identity, it’s an ongoing journey fueled by active participation and deep connection. Learn why true fans invest time and passion beyond consumption and how layers of fandom redefine what it means to be a fan in the digital age.

Share on:

How the Fandom Journey builds loyalty [MIDiA]

When it comes to fandom, the process matter more than the payoff. In an era dominated by AI and instant access, learn how to the fandom journey builds loyalty authentically and sustainably.

Share on:
peak fandom superfans

Has music hit peak fandom? [MIDiA’s Mark Mulligan]

“(You) cannot harvest fandom if you are not also nurturing it,” writes MIDiA’s Mark Mulligan. Superfans are seen as music’s financial lifeline, but 2024 showed signs they’re being stretched to the limit. Have we hit peak fandom?

Share on:

How musicians can make money by focusing on fandom [Ariel Hyatt, Cyber PR]

Fans are the fuel that gets and keeps every career running, so it only makes sense that getting more of them will mean more money. Here’s how to get started…..

Share on:

How to start a fan club the right way with Stone Foxes’ Shannon Koehler

Shannon Koehler from The Stone Foxes sits down with Michael Brandvold to discuss their fan club, The Fox Den, and what they’ve learned about running it. The Stone Foxes launched. Continue reading

Share on:

Tribes are the future of fandom, but is that a good thing? [Mark Mulligan]

Mark Mulligan and the analysts as MIDiA see fandom shifting from mass-appeal to closed tribes, and as we’ve seen in the era of Donald Trump that short can have negative. Continue reading

Share on:

The BTS Army and what really defines ‘popularity’

Taking fandom to another level, BTS’ ARMY has been both praised and critiqued by Western media. In this piece, member Ami Patel details just what exactly BTS ARMY is. Guest. Continue reading

Share on:
set.live

There is a looming crisis in music fandom [Mark Mulligan]

From legions of BTS fans to lone indie rock aficionados in their bedroom, fans are universally crying out for a great connection to the music they love. As Mark Mulligan. Continue reading

Share on:

Fandom and How Streaming Music Needs A New Future [MARK MULLIGAN]

Fandom. It’s the driving force behind all success in music. But how Western music companies drive fandom differs greatly from its Chinese counterparts and needs to change , says MIDiA. Continue reading

Share on:

Building Passionate Clusters Of Fans: Niche Is Music’s New Mainstream says MIDiA’s Mark Mulligan

In an increasingly fragmented music landscape where algorithms and streaming emphasize songs over albums and artists, success – even on a global scale – is found in the niches, says. Continue reading

Share on:

This Week In Music Commentary

Commentators inside the music biz this week shared their thoughts on what the global music industry can learn from China, why Article 13 could be a disaster for independent artists,. Continue reading

Share on: