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Email notifications on smartphone displaying messages about music, work, and personal updates, with a laptop keyboard in the foreground, illustrating digital communication.

Artists, Use These Tips to Get Started With Email Marketing

Here’s a helpful guide on how and why your email marketing strategy should come first.

Jeremy Young on 10/10/2025 in D.I.Y. | Permalink | Comments (0)

Tags: DIY, email, email marketing, fan base, fans, indie artist, Marketing strategy

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Killer content ideas for artists on social media

17 Killer Social Media Content Ideas for Musicians

A helpful guide for artists to cut through the noise of social media with time-tested and original content ideas that fit your brand.

Jeremy Young on 10/06/2025 in D.I.Y. | Permalink | Comments (0)

Tags: Building a Fanbase, content, content calendar, fan base, fans, followers, marketing, playlist, reach, social media

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The Many Layers of Fandom

Fandom goes far beyond simply being a label or identity, it’s an ongoing journey fueled by active participation and deep connection. Learn why true fans invest time and passion beyond consumption and how layers of fandom redefine what it means to be a fan in the digital age.

Alana Bonilla on 08/11/2025 in Live & Ticketing | Permalink | Comments (0)

Tags: fandom, fans, music, music business, music industry, musician, musicians

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Live concert performance featuring an artist on stage with vibrant lighting and an energetic crowd, showcasing music industry events and entertainment at Hypebot.

3 Strategies that turn Superfans into Super Marketers [YouTube Culture & Trends Report]

According to the new YouTube Culture & Trends Report, 89% of Gen Z describe themselves as fans of someone or something. In comparison, 65% consider themselves “video content creators,” and 80% say they consume content about their favorites at least once a week.

Bruce Houghton on 07/02/2024 in D.I.Y. | Permalink | Comments (0)

Tags: fanfom, fans, music, music business, music industry, music marketing, superfans, YouTube

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Taylor Swift vs. boygenius: Has it gotten too costly to be a music fan?

What does it cost to be a fan? How does that cost affect who an artist’s fans are and the very nature of fandom? Fintech firm Self Financial studied the cost of being a music fan by looking at the average cost of the most-streamed artists’ concert tickets, merchandise, and albums…..

Bruce Houghton on 05/16/2024 in Indie Music | Permalink | Comments (0)

Tags: fans, music business, music industry, musician, musicians

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Stacks of hundred-dollar bills flowing from a saxophone, symbolizing music streaming revenue, digital earnings, and music monetization strategies, with vibrant graphic background.

How musicians can make money by focusing on fandom [Ariel Hyatt, Cyber PR]

Fans are the fuel that gets and keeps every career running, so it only makes sense that getting more of them will mean more money. Here’s how to get started…..

Alana Bonilla on 05/14/2024 in D.I.Y. | Permalink | Comments (0)

Tags: DIY, fandom, fans, music, music industry, music marketing, musician, musicians

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How to start a fan club the right way with Stone Foxes’ Shannon Koehler

Shannon Koehler from The Stone Foxes sits down with Michael Brandvold to discuss their fan club, The Fox Den, and what they’ve learned about running it. The Stone Foxes launched. Continue reading

Bruce Houghton on 12/06/2022 in D.I.Y. | Permalink | Comments (1)

Tags: DIY musicians, Fan club, fandom, fans, music, music business, music industry, musician, musicians

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How to Build an Independent Music Community

How direct-to-fan is becoming fan-to-fan [MIDiA]

Music fans are given an abundance of tools to share, interact, and connect as artist audiences become online communities ands they are set to reshape how we think about music. Continue reading

Alana Bonilla on 01/12/2022 in Live & Ticketing | Permalink | Comments (0)

Tags: Audience, fanbase, fans, music business, music industry, music streaming, streaming

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Police officers in riot gear with shields during a protest on a city street, black and white image capturing civil unrest and law enforcement response.

Tribes are the future of fandom, but is that a good thing? [Mark Mulligan]

Mark Mulligan and the analysts as MIDiA see fandom shifting from mass-appeal to closed tribes, and as we’ve seen in the era of Donald Trump that short can have negative. Continue reading

Bruce Houghton on 11/15/2021 in Music Marketing | Permalink | Comments (0)

Tags: fandom, fans

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Collaborative music production in a modern recording studio featuring sound engineers and music producers.

3 creative ways to use a fan membership

Here, we look at three way fan memberships can be used to strengthen the connection between you and your fans, as well as provide you with a steady, reliable income.. Continue reading

admin on 11/05/2021 in D.I.Y. | Permalink | Comments (2)

Tags: fan membership, fans, income, revenue

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Bright LED lights spell out "BITSH" on a dark background, colorful illuminated sign for music and nightlife venues, vibrant display of neon signage for entertainment venues, ideal for music event promotions, digital art, and nightlife branding.

The BTS Army and what really defines ‘popularity’

Taking fandom to another level, BTS’ ARMY has been both praised and critiqued by Western media. In this piece, member Ami Patel details just what exactly BTS ARMY is. Guest. Continue reading

admin on 11/03/2021 in Music Business | Permalink | Comments (0)

Tags: BTS, bts army, fandom, fans, K-Pop

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Tag: fans