3 Great Ways To Spark More Conversation With Your Followers

In recent years, the goal of social media for artists has largely shifted away from a numbers game, with bands and musicians instead focusing on generating engagement with their fans.. Continue reading

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How To Reach More Fans Via Your Website

As an up and coming artist, it’s important to reach as many listeners (and potential fans) as possible, and one of the best ways to do this is by driving. Continue reading

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5 Indicators Fans Are Meaningfully Engaging With Your Music

Without a screaming audience in front of you, it can sometimes be difficult to gauge whether or not you and your music are really clicking with listeners. Here, we look. Continue reading

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10 Techniques For Getting Your Fans To Tune In To Your Live Streams

With live stream concerts clearly not going anywhere, artists are doubling down on making their virtual shows the best they can be. Here, we look at a few different ways. Continue reading

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How To Understand Fan Communities

As an artist, your fan base is ultimately critical to your success in the industry, but understanding how these communities work, and navigating your relationship with them can be complex.. Continue reading

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Does The 1000 Trues Fans Theory Work In 2021?

The 1,000 Fan theory – an idea that 1,000 ‘true’ fans are enough to sustain an artist’s career – has been trumpeted in the music biz for a number of. Continue reading

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Last-Minute Gift Ideas For Giving Back To Your Fans! [Video]

The fan support of artists throughout this truly unprecedented year has been extraordinary, and for bands and musicians looking for some last-minute ways to give back, we have a few. Continue reading

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CASE STUDY: How Lecrae Used Spotify’s Marquee To Bring Lapsed Listeners Back

Here, two members of artist Lecrae’s marketing team share how they were able to use Spotify’s Marquee feature to overcome some of the marketing challenges of COVID, and draw lapsed. Continue reading

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Fan Communities And How To Understand Them

Fans are critical to the music industry and the livelihood of artists, which means understanding different fan communities – and how they operate – is key to cultivating a successful. Continue reading

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Forget 10,000 True Fans. How About Just 1?

Since 2008, the theory of 10,000 true fans being enough to sustain an artists career has permeated music industry marketing, but what if that ratio could be parred down from. Continue reading

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