Data storytelling for musicians

As a musician, data storytelling can be a huge asset for communicating with your team or potential label, and helps illustrate how and where your music is being consumed by. Continue reading

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How to market, sell your new music merch

The power of merchandise is two-fold, in that it not only provides a strong source of revenue, but also also helps promote your band and music simply by being out. Continue reading

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Spotify fan survey shows vinyl is top merch choice across all genres

Spotify recently conducted a wide-ranging fan survey that anyone tuned into the marketing side of the music business will likely find valuable. In addition to a few other surprises, the. Continue reading

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The secret guide to smarter music marketing in 2021

Music marketing has never been easy but, as James Shotwell here explains, a shift in perspective, and understanding of how contemporary fandoms work, can help pave the way to significant. Continue reading

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How to reward your fans

To encourage retention and growth among your fans on Patreon and elsewhere, it’s important to consider how to structure your rewards for varying levels of support. Guest post by Randy. Continue reading

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WINNING NEW FANS: 3 techniques for providing quality access points for new listeners

Although getting new fans to hear your music through touring and live performances is currently still off the table, there are a number of other ways to pique the interest. Continue reading

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How to win fans without irritating them [VIDEO]

Every band and artists wants to expand their fanbase and grow their listenership, but in doing so, often risk alienating their pre-existing audience by posting obnoxious content. Here, we look. Continue reading

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Thinking small: a meditation on scale vs. success for artists

Here, we explore the complex issue of scale vs. success in the music industry, and why it can sometimes be better to think small when it comes to your musical. Continue reading

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The social and streaming power of black female artists, fans

In the wake of Women’s History Month in the US, the good people at Chartmetric are highlighting the Black female artists and fans working to bridge the music inudstry’s gender. Continue reading

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Why artists should ask what they can do for their fans

For bands and artists, it can be all to easy to fall into a jaded, adversarial mindset about the world around you. Instead, it’s important to consider what you can. Continue reading

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