What If Radiohead And TOMS Shoes Had A Musical Love Child?

Andy Rogers posted an interesting concept of melding the business models of Radiohead and TOMS shoes together on Music Think Tank. The TOMS shoes business model is founded on a. Continue reading

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This Week on MTT: The Facebook Dilemma

Several great essays appeared on MTT this week: Hillary Brown: Essential Content For Your Band's Website Paul Schatzkin: The Facebook Dilemma Ariel Hyatt: Turning TV Placements Into Fan Engagement Part. Continue reading

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Turning TV Placements Into Fan Engagement Part II

On Music Think Tank, Ariel Hyatt continues her interview with Mr. Robotic. This post continues with step 6 of the interview. Her post demonstrates her theory of 1,000 True Fans.. Continue reading

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The Facebook Dilemma: “New” Media, Just Like the “Old” Media

Paul Schatzkin posts about his frustrations with Facebook on Music Think Tank. He explains that he created a Facebook fan page for The 1861 Project and added features so that. Continue reading

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Essential Content For Your Band’s Website

On Music Think Tank, Hillary Brown lists 10 important things that are essential to your band’s website. Your website represents you and needs to include information that helps fans, bloggers,. Continue reading

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How Can Artists Drive Fans From Offline to Online?

On Music Think Tank, Marcus Taylor has tips on how to drive fans to your website. People need a reason to visit your website. He talks about the growing popularity. Continue reading

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Want To Make $50,000 a Year In Music? Start With One Dollar a Day

On Music Think Tank, Chris Seth discusses how musicians can make additional income just by starting out with one dollar a day. It is as simple as playing the guitar. Continue reading

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10 Marketing Lessons I Learned From KISS

On Music Think Tank, Michael Brandvold has made a post about his involvement with building and managing the KISS website. As an avid KISS fan, Brandvold learned several marketing lessons.. Continue reading

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6 Case Studies on Online Music Marketing

On Music Think Tank, Jill Haverkamp gives us a sample of 6 case studies on how artists have effectively connected with their audience online. One example comes from the recent. Continue reading

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How To Use Social Media With Your Official Website

Michael Brandvold explains how to use Facebook & Twitter with your official website by using the KISS website as an example. From 1998-2005, he managed the KISS website and came. Continue reading

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Breaking Through The Clutter: A New Artist’s Perspective On The Music Industry

The music industry is going through major changes. Some say that this is the best time to get into the music industry while others think the opposite. No matter what,. Continue reading

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