6 Case Studies on Online Music Marketing

On Music Think Tank, Jill Haverkamp gives us a sample of 6 case studies on how artists have effectively connected with their audience online. One example comes from the recent. Continue reading

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How To Use Social Media With Your Official Website

Michael Brandvold explains how to use Facebook & Twitter with your official website by using the KISS website as an example. From 1998-2005, he managed the KISS website and came. Continue reading

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Breaking Through The Clutter: A New Artist’s Perspective On The Music Industry

The music industry is going through major changes. Some say that this is the best time to get into the music industry while others think the opposite. No matter what,. Continue reading

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A Guide To Creating More Engaging Newsletters

Ariel Hyatt gives some great tips on writing engaging newsletters and emphasizes that newsletters are important especially if your audience is older than 24! A key theme for newsletters is. Continue reading

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Types Of Fans, Fan-Funding, Giving The Web A Voice, Cheaper Music, & Engaging Newsletters

This week on Music Think Tank, Jonathan Ostrow helped artists break down their fans into different categories.  Brian Hazard argued against fan funding and offered advice on how to benefit. Continue reading

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An Argument Against Fan Funding

Brian Hazard argues that artists do not need much money for a project because they are all limited by free market pricing which states: People are only willing to pay. Continue reading

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How Well Do You Know Your Fans?

Fans are crucial to a sustainable career in music. Jonathan Ostrow emphasizes that not all fans are equal. He breaks down fans into various categories ranging from the listener to. Continue reading

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MTT: The Music Manipulation Curve (Theory)

Bruce Warila discusses the constant trend of moving toward easier listening formats that allow for personalization on demand. Sites like Pandora utilize user feedback and hire professionals to break down. Continue reading

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MTT: Do Music Fans Have Too Much Control?

At Music Think Tank, Kyle Bylin asks readers if fans have too much control. He brings the discussion from the Click Track blog on The Washington Post. Some artists have. Continue reading

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