‘How to grow a fanbase’ with top music marketer Amber Horsburgh
Artist consultant and music marketing expert Amber Horsburgh offers some key tips on how to successfully cultivate and grow a sustainable fanbase. Guest post by Erica Campbell of Spotify for. Continue reading
How to market better by defining fan demographics
Every band and artist wants more people listening to their music, but how can you tell who actually wants to hear it? In this piece, we dig into how to. Continue reading
Why fan engagement is so important to artist’s teams
Although we talk a lot about the artist-fan relationship, the value of that connection extends to the rest of an artist’s team as well. In this piece, Nashville-based fan engagement. Continue reading
Guide to writing songs ‘with fans’ on TikTok
In addition to its star-making power as a music discovery platform, TikTok has also created a new way for artists to connect with listeners and develop their fanbases, including inviting. Continue reading
CRM (Customer Relationship Management) for musicians
Being an independent musician is a lot like running a small business, and just like a small business, keeping and maintaining a fan database can be a huge boon to. Continue reading
How Alfie Templeman used Spotify Canvas to strengthen his connection with fans
Nothing makes a fan happier than acknowledgement from the artists they love and, thanks to new marketing tools like Spotify Canvas, artists like Alfie Templeman have fresh resources at their. Continue reading
Data storytelling for musicians
As a musician, data storytelling can be a huge asset for communicating with your team or potential label, and helps illustrate how and where your music is being consumed by. Continue reading
How to market, sell your new music merch
The power of merchandise is two-fold, in that it not only provides a strong source of revenue, but also also helps promote your band and music simply by being out. Continue reading
Spotify fan survey shows vinyl is top merch choice across all genres
Spotify recently conducted a wide-ranging fan survey that anyone tuned into the marketing side of the music business will likely find valuable. In addition to a few other surprises, the. Continue reading
The secret guide to smarter music marketing in 2021
Music marketing has never been easy but, as James Shotwell here explains, a shift in perspective, and understanding of how contemporary fandoms work, can help pave the way to significant. Continue reading
