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Ask your fans what they want

Here Brian Hazard details how he was able to use a set of straightforward surveys to gather information from his fans on what sort of merch they wanted to see. Continue reading

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Tie-dye graphic T-shirt with customizable design, promoting merchandise for artists and entrepreneurs, ideal for custom apparel business, lifestyle branding, and personalized clothing.

Having a wide range of merch is important: Here’s why

When it comes to selling merch, don’t make the mistake of putting all your eggs in one basket. Variety is the name of the game when it comes to getting. Continue reading

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Global music streaming and distribution network illustration with musical notes connecting different regions of the world for digital music industry and artist promotion.

Incredibly K-Popular – A geographical breakdown of K-Pop fans

Here we take a peek inside the global phenomenon that is K-Pop, as Chartmetric’s Tamur Yusifzai answers the question: why is this genre so wildly popular, and where is it’s. Continue reading

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set.live

There is a looming crisis in music fandom [Mark Mulligan]

From legions of BTS fans to lone indie rock aficionados in their bedroom, fans are universally crying out for a great connection to the music they love. As Mark Mulligan. Continue reading

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Bold merchandise items featuring the Dublow logo, including notebook, sweatshirt, t-shirt, and tote bag, showcasing trendy branding and versatile accessories for music and fashion enthusiasts.

A musician’s guide to creating merch bundles that fans will love

Regardless of where you’re at in the album release/touring cycle, merch bundles can be a great way to get your fans to spend that extra dollar. Here, we look at. Continue reading

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FAN DEVELOPMENT 101 webinar with Amber Horsburgh, focused on fan engagement, music marketing, and building loyal audiences for musicians and artists.

‘How to grow a fanbase’ with top music marketer Amber Horsburgh

Artist consultant and music marketing expert Amber Horsburgh offers some key tips on how to successfully cultivate and grow a sustainable fanbase. Guest post by Erica Campbell of Spotify for. Continue reading

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An energetic young woman playing electronic drums in a colorful music arcade with neon lights and musical notes, enjoying live music experience at a fun entertainment venue.

How to market better by defining fan demographics

Every band and artist wants more people listening to their music, but how can you tell who actually wants to hear it? In this piece, we dig into how to. Continue reading

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1,000 true fans Isn’t enough

Why fan engagement is so important to artist’s teams

Although we talk a lot about the artist-fan relationship, the value of that connection extends to the rest of an artist’s team as well. In this piece, Nashville-based fan engagement. Continue reading

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TikTok app on smartphone lying on green grass, promoting social media trends, user-generated content, viral videos, and digital marketing strategies.

Guide to writing songs ‘with fans’ on TikTok

In addition to its star-making power as a music discovery platform, TikTok has also created a new way for artists to connect with listeners and develop their fanbases, including inviting. Continue reading

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CRM software for musicians, customer relationship management tools for artists, music industry CRM, digital marketing for musicians, music promotion tools, CRM platform for artists, music business management, artist marketing solutions.

CRM (Customer Relationship Management) for musicians

Being an independent musician is a lot like running a small business, and just like a small business, keeping and maintaining a fan database can be a huge boon to. Continue reading

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A cartoon-style illustration of diverse characters on a mobile screen with music controls, representing music streaming and digital media engagement.

How Alfie Templeman used Spotify Canvas to strengthen his connection with fans

Nothing makes a fan happier than acknowledgement from the artists they love and, thanks to new marketing tools like Spotify Canvas, artists like Alfie Templeman have fresh resources at their. Continue reading

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