How Olivia Rodrigo speaks for Gen Z
Gen Z are becoming young adults and have already been through a pandemic, school shootings, mental illness incline, and more. Olivia Rodrigo is one artist that provides representation for other. Continue reading
Should music marketing focus more on older generations?
The demographics of radio listeners and music fans are changing, and so must marketing strategies. A guest post by Fred Jacobs of Jacobs Media Strategies. As we know, things tend. Continue reading
Spotify, streamers have a major Gen Z problem
Spotify and other streaming services as well as legacy social media platforms have a Gen Z problem. “We could be doing better in that group,” Spotify CEO Daniel EK told. Continue reading
Spotify’s Culture Next report tells us about Gen Z and millennials’ listening habits
Spotify’s Culture Next report explores Gen Z and Millennials’ listening habits vis-a-vis the Covid-19 pandemic, digital trends, and last year’s social justice movements. A guest post by Janelle Borg of. Continue reading
Music Business Is Being Re-Defined By Generation Z
While for years millennials were the target demographic of most music business marketing, Generation Z has since risen up as the primary stakeholder in the contemporary marketplace, which is in. Continue reading
5 Trends That Make Gen Z The Streaming Generation
The Culture Next Trends report commissioned by Spotify and research agency Culture Co-Op looks into the empowered, multinational, cross-cultural, socially aware, and informed group of 15- to 24-year-olds dubbed Generation. Continue reading
