How Olivia Rodrigo speaks for Gen Z

Gen Z are becoming young adults and have already been through a pandemic, school shootings, mental illness incline, and more. Olivia Rodrigo is one artist that provides representation for other. Continue reading

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Should music marketing focus more on older generations?

The demographics of radio listeners and music fans are changing, and so must marketing strategies. A guest post by Fred Jacobs of Jacobs Media Strategies. As we know, things tend. Continue reading

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Spotify, streamers have a major Gen Z problem

Spotify and other streaming services as well as legacy social media platforms have a Gen Z problem. “We could be doing better in that group,” Spotify CEO Daniel EK told. Continue reading

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Spotify’s Culture Next report tells us about Gen Z and millennials’ listening habits

Spotify’s Culture Next report explores Gen Z and Millennials’ listening habits vis-a-vis the Covid-19 pandemic, digital trends, and last year’s social justice movements. A guest post by Janelle Borg of. Continue reading

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Music Business Is Being Re-Defined By Generation Z

While for years millennials were the target demographic of most music business marketing, Generation Z has since risen up as the primary stakeholder in the contemporary marketplace, which is in. Continue reading

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5 Trends That Make Gen Z The Streaming Generation

The Culture Next Trends report commissioned by Spotify and research agency Culture Co-Op looks into the empowered, multinational, cross-cultural, socially aware, and informed group of 15- to 24-year-olds dubbed Generation. Continue reading

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