Music Business Is Being Re-Defined By Generation Z

While for years millennials were the target demographic of most music business marketing, Generation Z has since risen up as the primary stakeholder in the contemporary marketplace, which is in. Continue reading

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5 Trends That Make Gen Z The Streaming Generation

The Culture Next Trends report commissioned by Spotify and research agency Culture Co-Op looks into the empowered, multinational, cross-cultural, socially aware, and informed group of 15- to 24-year-olds dubbed Generation. Continue reading

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