What is the Zeigarnik Effect and what does it have to do with music?
Here, we look at how a phenomenon noticed by a psychologist in 1927 can be tapped into today in order to help us be better musicians. Guest post by Caleb. Continue reading
Re-open for business: adapting to your post-pandemic creative life
With the past 15 months of disruption beginning to fade, Suzanne Paulinski offers some guidance on how artists can adjust their creative practices for a post-pandemic world. Guest post by. Continue reading
Set these realistic goals for your upcoming DIY release
As a developing artist, simply the satisfaction of sharing your music with an audience can be rewarding enough in the wake of a new release, but it’s also important to. Continue reading
How to keep your band from breaking up
Keeping the peace between a group of passionate performers over a long period of time can, unsurprisingly, be quite a challenge. Here, we look at some essential tactics for how. Continue reading
Promise Of A New Year: Staying Focused In 2021
After the draining inferno of 2020, bands and artists are looking ahead to 2021 with some combination of trepidation and cautious optimism. In this piece, we offer some tips on. Continue reading
How Parkinson’s Law Turns Good Musicians Into Great Musicians
When it comes your music career, dreaming isn’t enough to make you complete your goals. Here, we explore how a seventy year old business theory can help you achieve the. Continue reading
Guide To Setting Better Goals As A Musician In 2021
As 2020 draws to a close, it’s important for artists to look ahead and start setting goals for 2021. In this piece, we look at how make sure these goals. Continue reading
Skepta Turns Up Heat With ‘Ignorance Is Bliss’ Album Campaign [CASE STUDY]
In this piece, we look at how chart-topping UK rapper and producer Skepta and has team planned and executed a successful global promotional campaign for the rapper’s fifth album Ignorance. Continue reading
3 Realistic Short-Term Goals For Unestablished Artists
Shooting for the moon works for some musicians, but if you’re in it for the long, and are serious about sustaining a career in music, it is to your benefit. Continue reading
Music Data Expert Talks Goal-Oriented Decision-Making In The Music Business
In this piece, industry veteran and music data expert Christine Osazuwa the new streaming economy and how it informs our practices surrounding global music marketing and strategic planning. __________________________________________ Guest. Continue reading
