
Skepta Turns Up Heat With ‘Ignorance Is Bliss’ Album Campaign [CASE STUDY]
In this piece, we look at how chart-topping UK rapper and producer Skepta and has team planned and executed a successful global promotional campaign for the rapper’s fifth album Ignorance. Continue reading

3 Realistic Short-Term Goals For Unestablished Artists
Shooting for the moon works for some musicians, but if you’re in it for the long, and are serious about sustaining a career in music, it is to your benefit. Continue reading

Music Data Expert Talks Goal-Oriented Decision-Making In The Music Business
In this piece, industry veteran and music data expert Christine Osazuwa the new streaming economy and how it informs our practices surrounding global music marketing and strategic planning. __________________________________________ Guest. Continue reading
Goal Setting Guide: How To Kick Off 2019 Right
A new year means a new opportunity to take your budding music career to the next level! One of the best ways to ensure you start things off right, is. Continue reading
How Often Should You Play? 6 Drawbacks To Playing More Shows
It’s great to play shows to build a fanbase, but playing too often may actually hurt you. On Music Think Tank, Simon Tam gives you reasons why you should limit. Continue reading
MusicThinkTank Weekly Recap: When Tragedy Is in the News: How to Respond as a Musician & More
Where The Music Industry Thinks Out Loud David Philips: Red Bull stole my music! 3 important lessons for indie artists. Simon Tam: The Most Underrated Things in a Musician’s. Continue reading
The Most Underrated Things in a Musician’s Career
Earlier, Simon Tam posted about the most overrated things in a musician’s career. He has followed up on this post with a list of the most underrated things in a. Continue reading
MusicThinkTank Weekly Recap: The Justin Timberlake School of Landing Pages & More
Where The Music Industry Thinks Out Loud Simon Tam: The 3 Things You Need to Know About Booking CMJ Music Marathon Tom Dennehy: There is No Magic Formula For Success. Continue reading
There is No Magic Formula For Success
Many people talk about finding a formula for success and believe there is one. However, Tom Dennehy doesn’t think there is one and explains why. It’s easy to look at. Continue reading