Re-open for business: adapting to your post-pandemic creative life

With the past 15 months of disruption beginning to fade, Suzanne Paulinski offers some guidance on how artists can adjust their creative practices for a post-pandemic world. Guest post by. Continue reading

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Set these realistic goals for your upcoming DIY release

As a developing artist, simply the satisfaction of sharing your music with an audience can be rewarding enough in the wake of a new release, but it’s also important to. Continue reading

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How to keep your band from breaking up

Keeping the peace between a group of passionate performers over a long period of time can, unsurprisingly, be quite a challenge. Here, we look at some essential tactics for how. Continue reading

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Promise Of A New Year: Staying Focused In 2021

After the draining inferno of 2020, bands and artists are looking ahead to 2021 with some combination of trepidation and cautious optimism. In this piece, we offer some tips on. Continue reading

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How Parkinson’s Law Turns Good Musicians Into Great Musicians

When it comes your music career, dreaming isn’t enough to make you complete your goals. Here, we explore how a seventy year old business theory can help you achieve the. Continue reading

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Guide To Setting Better Goals As A Musician In 2021

As 2020 draws to a close, it’s important for artists to look ahead and start setting goals for 2021. In this piece, we look at how make sure these goals. Continue reading

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Skepta Turns Up Heat With ‘Ignorance Is Bliss’ Album Campaign [CASE STUDY]

In this piece, we look at how chart-topping UK rapper and producer Skepta and has team planned and executed a successful global promotional campaign for the rapper’s fifth album Ignorance. Continue reading

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3 Realistic Short-Term Goals For Unestablished Artists

Shooting for the moon works for some musicians, but if you’re in it for the long, and are serious about sustaining a career in music, it is to your benefit. Continue reading

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Music Data Expert Talks Goal-Oriented Decision-Making In The Music Business

In this piece, industry veteran and music data expert Christine Osazuwa the new streaming economy and how it informs our practices surrounding global music marketing and strategic planning. __________________________________________ Guest. Continue reading

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Goal Setting Guide: How To Kick Off 2019 Right

A new year means a new opportunity to take your budding music career to the next level! One of the best ways to ensure you start things off right, is. Continue reading

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