
How Do You Sell Merch Without Concerts?
The mass cancellation of live music events was certainly devastating for the music industry, not least because of the impact show cancellations have had on merch sales. Fortunately, as many. Continue reading

Simple Guide To Instagram Marketing For Music
In this practical how-to guide, we dispel some of the more prevalent dreams regarding Instagram success, and provide an actionable set of tips for successfully marketing your music and your. Continue reading

How To Get The Most From Your Instagram Posts (Sample Schedule)
Instagram can be an intimidating platform, but with social distancing still in effect, keeping on top of your social media game remains essential. Here, we offer some key basics to. Continue reading

Instagram Reels Is DOA: Why TikTok Is Superior
While the world holds its breath on whether a US TikTok ban will actually go into effect, Instagram has tasted the blood in the water and debuted its new Instagram. Continue reading

How To Create An Instagram Reel Using Your Music
In an effort to gain ground on TikTok, Instagram recently rolled out its new feature, Instagram Reels, which allows users to create 15-second videos cut to music. While established artists. Continue reading

Utilizing TikTok’s Video Editor For Instagram Stories
Even if you’re not looking for your moment of fame on TikTok, the platform’s slick video editor can be an excellent tool for artists to create the perfect Instagram story.. Continue reading

Instagram Shopping Expansion Available For Musicians, Creators
In an effort to allow more businesses and creators to sell on the platform, Instagram is expanding its eligibility requirements, meaning more bands and artists will have the ability to. Continue reading

How I’m Promoting My Spotify Playlist Using Instagram Stories Ads
Here Brian Hazard of the synthwave project Color Theory recounts his recent success boosting traffic on his Spotify Playlist through some good old-fashioned advertising – in this case through Instagram. Continue reading

Indie Pop Duo 2 Story Cabin Instagram Campaign [Case Study]
In this piece, we go behind the scenes and follow the Brooklyn-based indie pop duo 2 Story Cabin through their promotional Instagram campaign, as conducted by Cyber PR. Guest post. Continue reading

Facebook, Instagram Roll Out New Features Bringing People Closer Together
While the social network as grown and changed over the years, Facebook began as tool for allowing people to reconnect. It light of recent events, Facebook (and its child company. Continue reading