Music Publishing News Roundup: ASCAP Expo, BMI Awards, New Leadership at ASCAP

2015 "I Create Music" ASCAP Expo Recap, Taylor Swift, Ed Sheeran, Avicci, honored at BMI's annual Pop awards, ASCAP announced new Executive Vice President and General Counsel. 

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Defining Good Social Media, Email Engagement Rates

Now that we’ve defined engagement, let’s dive into the analytics. What makes a good engagement rate? It can be hard to identify the benchmark to aim for, and it differs from platform. Continue reading

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Matt Farley Will Quit Making Music If He Doesn’t Earn $1 Million From Spotify By 2018

… and he plans to earn that money with an 8-hour Spotify playlist consisting of 300 of his own songs. Sound extreme? Indie Artists Matt Farley has been taking things to the extreme. Continue reading

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“What Should I Post On Facebook?” 12 Facebook Tactics That Work

If you feel challenged by Facebook marketing, you should know you’re not alone. In an increasingly crowded news feed, Facebook’s algorithm updates can make it tough for bands and brands to get noticed.. Continue reading

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6 Unwritten Rules of Music Conference Etiquette

Conferences can be a great part of any industry, as they provide unique opportunities for everything from networking to education to all the free drinks you can (or can't) handle.. Continue reading

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Understanding Social Media Engagement

Navigating the many different social media platforms  can be quite overwhelming. In addition to maintaining a presence on so many networks, you're also expected to understand how you to better connect. Continue reading

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7 Mistakes Musicians Commonly Make on Instagram

Instagram is a terrific tool to connect bands and artists with their fans. It's the direct line in and the lens through which the fan can experience the band in ways. Continue reading

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3 Things All Artists Need To Know About Their Fans

Your fans are (obviously) the lifeblood of your music career. You need to know who they are, what they want, and how you can best cater to their needs to. Continue reading

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Instagram Launches Dedicates Music Account @music

Music is a great connector, as anyone working to build and retain an audience on or offline will attest. Today, popular image sharing app Instagram got into the music game.

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Teens Name Facebook 3rd Most Important Social Network

Facebook is the most popular social network in the world, but as usual, teens have their own ideas.  A new Piper Jaffray survey shows that Facebook-owned Instagram is considered the "most. Continue reading

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