Lessons from $300M sale of the KISS brand, catalog: ‘This is the future, and the rules are being written now.’

Pophouse, the company behind the Abba Voyage hologram live show, has acquired the music catalog, brand name, likeness, and trademarks of the iconic American rock band KISS for a reported $300 million…..

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Don’t Forget to Buy the Domain for Your New Album

On Music Think Tank, Michael Brandvold writes from another one of his life experiences. He recommends that artists buy the domain name for an upcoming album release or even a. Continue reading

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This Week on MTT: 10 Marketing Lessons I Learned From KISS & In Defense of 1,000 True Fans

Several great essays appeared on MTT this week: Ariel Hyatt: In Defense of 1,000 True Fans Part IX Michael Brandvold:10 Marketing Lessons I Learned From KISS

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10 Marketing Lessons I Learned From KISS

On Music Think Tank, Michael Brandvold has made a post about his involvement with building and managing the KISS website. As an avid KISS fan, Brandvold learned several marketing lessons.. Continue reading

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This Week on MTT: Death of the Album Format, Social Media & Websites, Ticket Price Ceiling

This week on Music Think Tank, Bobby Owsinski posted six reasons why the album format died. Michael Brandvold explained how to use social media with an official website by using. Continue reading

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How To Use Social Media With Your Official Website

Michael Brandvold explains how to use Facebook & Twitter with your official website by using the KISS website as an example. From 1998-2005, he managed the KISS website and came. Continue reading

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