How Gene Simmons Of KISS Mastered The Art Of Selling The Experience Instead Of The Music
Is music becoming more about the experience than the music itself? It seems Gene Simmons of KISS may have just cracked the code on how to sell music: you don't. Continue reading
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How To Avoid Pushing Your Die-Hard Fans From Love to Hate
When a die-hard fans begins to feel as if they have no voice, that the musician takes them for granted, or cares about other fans more the first cracks in. Continue reading
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Kansas (The Band) Teams With Mobius For Mobile Marketing Campaign
As Madonna proved by releasing new music on virtually every new digital platform possible, modern music marketing is not just for the young. Now classic rockers Kansas teamed with Mobius. Continue reading
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ASCAP’s “I Create Music” EXPO” Offers One-On-One Sessions With Industry Leaders
The 10th ASCAP “I Create Music" EXPO” to be held this April 30 – May 2 in L.A. offers attendees one-on-one time with some of the world's top producers, composers, songwriters. Continue reading
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