Your Livestream Strategy Sucks! K-Pop’s lessons on reaching a global audience 

Haven’t had much success with live streaming lately or given up altogether? If you’re going to learn from anyone, look at how live-streaming contributed to K-Pop artist’s global success…..

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The largest archive of K-Pop live streams shuts down

The world of K-pop has taken quite the blow as live streaming app V Live announces its closure. What does this mean for the future of the genre? by Glyn. Continue reading

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Local vs global K-Pop streaming trends

South Korea’s Melon charts show a different side of K-Pop than consumers are used to seeing on global- yet decidedly Western-oriented – platforms like Apple Music. by Rachel Saywitz of. Continue reading

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Official Spotify curator offers a peek behind the ‘Jasmine’ curtain

Here, the Spotify editor behind the playlist Jasmine (formerly Beast Meets West) discusses connecting the dots of Asian identity to build a unique listening experience. Guest post by Eric Diep. Continue reading

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BLACKPINK Sets YouTube Video Debut Records

BLACKPINK’s YouTube video premiere of ‘How You Like That’ M/V on June 26th broke two records on the streaming channel. ‘How You Like That’ M/V set an all-time record for. Continue reading

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Redefining ‘Live’ Concerts, KPop Stars To Tour Globally Via Holograms [VIDEO]

Move over Tupac (or at least that 3D image of you…). Two of South Korea's top agencies, Success Museum Entertainment and Yang Goon Entertainment, are hoping to globalize KPop and Korean. Continue reading

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