3 Branding Lessons From Music’s Biggest Superstars

It may be better to go against the grain and do what you know is meaningful to you. Sure, your work may not resonate with the masses, but it'll resonate. Continue reading

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Could SXSW Be Too Big To Fail?

"SXSW didn’t protect the integrity of its brand, simple as that. And now… it’s a massive free for all that feels kinda-fun (see aforementioned bands and beer) at best and obligatory. Continue reading

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Lady Gaga Backed Backplane Pivots To Help Others Serve Their Own Little Monsters

Backplane, which created the tech serving Lady Gaga's Little Monsters fan community raised $18.9 million as the poster child for helping brands connect with fans. But behind the scenes, the. Continue reading

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City Of Austin Advised To Reign In SXSW-Related Events and Traffic In Evaluation Report

Unofficial events occurring during SXSW, especially the "Spring Music Festival" portion, can expect closer examination when requesting permits next year if the recommendations of a report to the City of. Continue reading

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AM NEWS BRIEF: Gaga ‘Judas’ Suit Tossed, Kayne On Beats, Indies Lash Out, Google + 8Tracks & More

WEDNESDAY 6.19.2014 Music Business News & Views From Around The Web  CLICK HERE  Updated Continuously @ Hypebot's More News Tab 

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Management Shuffle: Stefani To Azoff, Lady Gaga To Live Nation

Big changes in the world of music management. Just months after a nasty split with longtime manager Troy Carter, Lady Gaga and her new manager, Bobby Campbell, have joined Artist Nation,. Continue reading

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How To Run Your Own Social Network: Backplane Opens Lady Gaga’s Platform To All

Though sometimes described in such forms as "Lady Gaga's Backplane," the social networking company is actually an independent entity and Lady Gaga is an investor and shining star. Backplane gradually. Continue reading

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Bill Werde Exits Billboard Magazine. Is This The End Of An Era?

Bill Werde, Bilboard Magazine's Editorial Director since 2008, has abruptly exited the music trade publication. Owners Guggenheim Partners have announced that Janice Min, who transformed their Hollywood Reporter from dull. Continue reading

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10 Best Paid Women In Music 2013

Forbes has shared another list of music's top earners.  This time it's the Best Paid Women In Music 2013. At #10 Nicki Manji is the only hip hop artist to. Continue reading

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Last Week’s Most Read Posts On Hypebot

Spotify Adds Free Analytics, Ticketing and Merch Sales Facebook Admits They're Killing Free Marketing YouTube Deletes Billions Of Fake Views Musicians To Watch In 2014 Lady Gaga Sex Doll Inside. Continue reading

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GAGADOLL: Lady Gaga Sex Doll Pushes ARTPOP Marketing Into New Territory

Lady Gaga's been pretty open about her personal life and puts forth a strong image of sexual exploration and of excess. She's also very much into appropriating art and fashion. Continue reading

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