One Direction Adds Digital Billboards And Kik’s Messaging App To The Music Marketing Mix
One Direction just released a new album with a variety of interesting marketing efforts which are part of what is no doubt a massive deployment of skills and money. Though. Continue reading
Last Week’s Most Read Posts On Hypebot
Fumbled Lady Gaga Release Could Cost Interscope $25 Million OP ED: Why Artists Should Not Use Tunecore Major Layoffs At Rdio World's Best Paid Musicians [Full List] The Musician As A Startup. Continue reading
Lady Gaga’s ARTPOP Sells 75% Less In Debut Week Than “Born This Way”
Lady Gaga's ARTPOP debuted at #1 on Billboard this week. But topping the chart took just 258,000 in sales, which represents a 75% drop from the 1 million copies Gaga's. Continue reading
Forbes List Of World’s Best Paid Musicians 2013
Forbes has released a new list of the best paid musicians of the last 12 month. Forbes looked at income from June 1st, 2012 through June 1st, 2013, using data sources. Continue reading
EDM DJs Address Cliches, Hate, High Fees and Bubble Talk
EDM's big so the love is getting some hate. But are there good reasons for antagonism towards this incredibly popular form of music? Three DJs, Armin van Buren, Hardwell and. Continue reading
Fumbled Lady Gaga Release Could Cost Interscope $25 Million
Lady Gaga's ARTPOP is likely to debut at #1. But expected sales of 250,000 would represent a 75% drop from the 1 million copies of "Born This Way" sold in. Continue reading
WME Exec Marc Geiger To Keynote MIDEM
Veteran music agent Marc Geiger has been tapped to deliver a keynote address as part of the Midem Talks conference program, built around the theme “Back to Growth? Make it. Continue reading
Complete List Of YouTube Music Award Winners: Predictable Results, Mediocre Presentation
"There’s nothing scripted tonight — it’s about anything happening,” YouTube Music Awards co-host Jason Schwartzman said at the start of the show. Unfortunately, not much interesting followed. The presentation often. Continue reading
