Tag: Lady Gaga

Lady Gaga As A Harvard Business School Case Study

Lady Gaga's newest pop star honor is a pair of Harvard Business School case studies by Harvard faculty member Anita Elberse with Michael Christensen. The first study considers the possible. Continue reading

Guest Post on 09/29/2011 in Live & Ticketing | Permalink | Comments (0)
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SURPRISE! How Lady Gaga, The Gourds & The Chemical Brothers Grab Fan Attention

A recent article about using shock as a marketing tool got me thinking about a different approach. Lady Gaga, The Gourds & The Chemical Brothers all share one characteristic, that. Continue reading

Guest Post on 08/30/2011 in Music Marketing | Permalink | Comments (2)
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MTT Weekly Recap: Top 10 Rules For Better Songwriting

Where The Music Industry Thinks Out Loud TrueDIY: DIY Promotion, Songwriting and Pricing w/ 3OH!3 James Moore: Can Indie Bands Use Lady GaGa's Example For Originality & Controversy? MORE:

admin on 08/13/2011 in Music Think Tank | Permalink | Comments (0)
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Can Indie Bands Use Lady GaGa’s Example For Originality & Controversy?

Nobody knows controversy like Lady Gaga. This has certainly helped make her image well-known. On Music Think Tank, James Moore writes about originality and controversy. Instead of constantly spamming fans,. Continue reading

admin on 08/09/2011 in Music Think Tank | Permalink | Comments (1)
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Big Brands Love Lady Gaga & Her Little Monsters

Lady Gaga's album Born This Way drops today in the States (Amazon is selling it for 99 cents) amidst a frenzy of media attention. From TV appearances, such as the. Continue reading

Guest Post on 05/23/2011 in Music Marketing | Permalink | Comments (1)
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