What if listeners don’t have a favorite radio station? [Fred Jacobs]
While market research has historically pigeonholed listeners into being specific fans of one genre, changes in consumer behavior might be starting to suggest that, increasingly, many listeners simply don’t have. Continue reading
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When was your favorite decade of music?
For radio, funding for research post-pandemic has been in short supply. Fortunately new research from YouGov may help fill the void, and has some interesting data about listeners favorite decades. Continue reading
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