How HANA’s Experiment Proves Twitch Not Just For Gamers

In this piece, we look at how the ambitious project of alt-pop artist HANA – to write, record, and produce a full-length album live on Twitch within four weeks –. Continue reading

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Guide To Executing The Perfect YouTube Premiere

Towing the line between a traditional YouTube video and a live stream, a YouTube premier can be a great way for you and your fans to experience a new video. Continue reading

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7 Useful Tips For Optimizing Your Facebook And Instagram Live Videos

Social media’s live videos are an extremely useful – and popular – marketing tool. Audiences love to engage with artists and content creators that use them, and bands and musicians. Continue reading

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YouTube Testing ‘Applause,’ A New Feature To Support Creators

Following the lead of live streaming platform Twitch, YouTube, is test driving a new feature known as ‘Applause’ which allows users to more directly support creators through micro-transactions.

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If You Want To Live Stream, Twitch Dwarfs YouTube [CHART]

While longform live streaming on YouTube, Facebook and Instagram is on the rise, their audience is still dwarfed by Twitch. While thought of as a gaming and esports platform, a. Continue reading

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