Don’t Just Give Music Away, Amplify Your Story and Flip The Switch

Ethan Schiff is a Co-Founder & Artist Manager at New Torch Entertainment. He can be reached on Twitter @EthanSchiff or on his blog. LOSS LEADER: Definition: “a pricing strategy where. Continue reading

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Generate Demand For Your Music With Loss Leaders

The debate roars on over giving music away for free. Yesterday, Bruce wrote about it on Hypebot in How To Turn Free Into Paid: Lessons From Evernote Today on Music. Continue reading

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