Tag: marekting

Rap, Activism, And Resonance: Measuring Event-Centric Fan Engagement

Rap and hip-hop have long been a powerful platform for social commentary and raising cultural awareness and, as the social and political climate grows more intense, we take a look. Continue reading

Guest Post on 07/25/2018 in Live & Touring | Permalink | Comments (0)
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Bringing Together Tour, Radio, Fan-Targeted Advertising [CASE STUDY: Nathaniel Rateliff]

In this piece we look at commercial experiment of sorts, in which Concord Music utilized a triple-headed geo-specific marketing strategy to maximize listener consumption of one of its artists.

Guest Post on 07/18/2018 in Indie Music | Permalink | Comments (0)
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