The Next Music Format Case-Study: Twisted Music

At MIDEM 2012, music industry analyst, Mark Mulligan, presented a plea for adoption of a new music format. He presented a manifesto for the next generation of music products and. Continue reading

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Agile Music: Artist Creativity & Music Formats In the Age of Mass Customization

This guest post by Mark Mulligan, a respected independent music analyst who publishes the Music Industry Blog, includes the full text and main graphics of the speech he delivered at. Continue reading

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