Tag: marketing

AI Search Makes Press Essential for Musicians

Because AI Search relies on compiling sources from around the internet to generate related information, it’s more crucial than ever before to get your music reviewed.

Jeremy Young on 10/07/2025 in Music Marketing | Permalink | Comments (0)

Tags: AI, Groover, marketing, press, press release, search, Search algorithm, SEO

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Killer content ideas for artists on social media

17 Killer Social Media Content Ideas for Musicians

A helpful guide for artists to cut through the noise of social media with time-tested and original content ideas that fit your brand.

Jeremy Young on 10/06/2025 in D.I.Y. | Permalink | Comments (0)

Tags: Building a Fanbase, content, content calendar, fan base, fans, followers, marketing, playlist, reach, social media

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Live concert performance featuring an artist on stage with vibrant lighting and an energetic crowd, showcasing music industry events and entertainment at Hypebot.

Going Viral Does Not Mean More Fans

The dream of having a viral hit and gaining tens of thousands of followers is a myth, according to new MIDiA research.

Bruce Houghton on 10/03/2025 in Music Marketing | Permalink | Comments (0)

Tags: discovery, marketing, MIDiA, MIDiA Research, music marketing, social media, TikTok, viral, virality

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How KPop Demon Hunters nailed the Formula for Fandom

KPop Demon Hunters became Netflix’s most-watched film by representing authentic fandom and K-pop culture. Its blend of real fan insight and universal themes turned a niche into a global hit. Learn how KPop Demon Hunters nailed the formula for fandom

Alana Bonilla on 09/10/2025 in Music Business | Permalink | Comments (0)

Tags: fandom, K-Pop, marketing, music business, musician, Netflix

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Data analytics dashboard illustrating social media growth, user engagement, and performance metrics for music and entertainment industry strategies.

4 Ways Artists Can Use YouTube Analytics to Grow Their Reach

YouTube’s guide for using analytics to help creators grow their channels offers artists some interesting tips and insights. Let’s take a look!

Jeremy Young on 09/09/2025 in Apps, Mobile & SMS | Permalink | Comments (0)

Tags: analytics, data, DIY, marketing, YouTube

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How Artists Can Shape Their Brand in 2025

In this era of music marketing, it’s crucial for artists to take an active role in shaping their brand look and narrative. Here’s a handy guide to artist branding to help you get started!

Jeremy Young on 09/05/2025 in D.I.Y. | Permalink | Comments (0)

Tags: branding, build fan base, EPK, fan, marketing

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A woman holding a camera lens towards the camera, outdoor landscape background, symbolizing photography, creativity, and visual storytelling.

Independent Artist Case Study: The Rise of Evil Ebenezer

Evil Ebenezer turned his unique sound and relentless drive into an indie success story. This independent artist case study explores the strategies behind his rise and the lessons every independent artist can learn.

Alana Bonilla on 11/07/2024 in D.I.Y. | Permalink | Comments (0)

Tags: marketing, music, music distribution, music industry, musician, musicians

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Handshake agreement symbol chalk drawing on blackboard, business partnership or collaboration concept, teamwork, trust, negotiation, professional relationship, partnership symbol, business deal illustration.

Dua Lipa, Kacey Musgraves, Kings of Leon go Direct-to-Fan for Album Releases

Discover how Dua Lipa, Kacey Musgraves, and Kings of Leon smartly use direct-to-fan album releases. Learn the secrets behind their genius and how it could reshape the future of music distribution…..

Alana Bonilla on 05/16/2024 in D.I.Y. | Permalink | Comments (0)

Tags: direct to fan, marketing, music, music industry, musician, musicians

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How to promote a playlist: A Case Study

This real-life case study showcases how a product – in this case, an indie playlist – moves through the marketing funnel, effectively engaging and converting consumers at each stage. from. Continue reading

Alana Bonilla on 04/25/2024 in D.I.Y. | Permalink | Comments (0)

Tags: marketing, music, music business, music industry, musician, musicians

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Amazon Music’s Hype Deck simplifies music marketing [Bobby Owsinski]

Amazon Music makes music marketing easy and accessible for artists of all levels with their free Hype Deck feature. ….

Alana Bonilla on 04/09/2024 in D.I.Y. | Permalink | Comments (0)

Tags: DIY, DIY musicians, marketing, music, music industry, musician, musicians

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