Basics Of Branding For Musicians: Determining What Makes You Unique

When it comes to marketing themselves, artists often struggle with pinpointing what quality it is about them that makes them unique. Here we look at the technique for figuring this. Continue reading

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‘Sober Curious’ Equals Opportunity For Live Music Business

In the wake of the recent “Dry January” phenomenon, we explore how the uptick in “sober curiosity” could be an opportunity for the music industry, giving venues an opportunity to. Continue reading

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Building Your Artist Development Team – The Publicist

In the sixth part of this series exploring the various players on an artist development team, we look role of the music publicist, including when to hire one, the type. Continue reading

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International Music Promotion: Launching Your Next D.I.Y. Global Campaign

What does “worldwide” really mean when it comes to reaching listeners? While major streaming services have international reach, there are other companies outside that US that are often much more. Continue reading

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Guide To Executing The Perfect YouTube Premiere

Towing the line between a traditional YouTube video and a live stream, a YouTube premier can be a great way for you and your fans to experience a new video. Continue reading

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7 Major Reasons Artists Resist Social Media

While social media has proven to be a powerful marketing tool, many bands and artists, for one reason or another, have chosen to eschew such channels of promotion. Here we. Continue reading

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7 Great Digital Merch Ideas

Although many artists have embraced the digital age when it comes to music, most merch sales remain, for obvious reasons, in the physical realm. Traditional merch is still a significant. Continue reading

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Is Email Marketing Still Important For Musicians?

With so many different social media platforms available and easy to use, it can be tempting to forego an old school resource like email altogether. In reality, however, email remains. Continue reading

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Artist, Label Checklist For Advertising On Spotify

Spotify isn’t just one of the top streaming platforms, it’s also making a name for itself as one of the main advertising platforms available to artists. Here we break down. Continue reading

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4 Social Media Shortcuts Worth Avoiding

While social media has done a lot for the music industry in allowing artists and fans to connect with each other, it has also given rise to some unfortunate number. Continue reading

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