Using content pillars to define your artist brand

For those bands and artists looking to better define their brand, strategic marketing expert Dayna Young here breaks down how content pillars can be used to do precisely this. Guest. Continue reading

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What you need to know about YouTube Art Tracks and how to make them

The phenomenon of Art Tracks on YouTube has generated a decent amount of confusion among musicians as far as who owns what, and whether they’re a necessary marketing tool. Here,. Continue reading

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Video tips & tricks for your music marketing strategy

For bands and artists, video is paramount when it comes to their music marketing strategy. In this piece, experts from Rotor Videos share advice, tip and trick on how to. Continue reading

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5 videos every musician needs to have

While most artists acknowledge that video is a key marketing resource, many don’t go beyond simple music videos. This article covers the five different types of video you should have. Continue reading

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10 things to do now to leverage your growth as a musician

As an artist, the way in which you market yourself and your music is much the same way as you would any product or service, in that there are key. Continue reading

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7 social media marketing secrets no one tells you

Despite all the social media marketing advice floating around out there, there are a few tips and trick that, while important, you may not ever have heard of. Here, we. Continue reading

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How to create a marketing strategy to promote your livestream

Now that livestreaming’s takeover of the music industry is starting to seem a little less temporary, it’s time for artists to buckle down and develop a promotional strategy to capture. Continue reading

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Increasing your reach on TikTok: 5 techniques

If you’ve tried dabbling on the popular video platform, but your TikToks just aren’t getting the kind of traction you’d like, we have a few pointers on how to improve. Continue reading

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Trigger cities could be the key to expanding your audience

When it comes to growing your audience, new data emphasizes the importance of targeting cities that spark favorable algorithmic effects on music streaming platforms (AKA ‘trigger cities’). Guest post by. Continue reading

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We tried a cheap promo service (so that you won’t)

The service Zire has been making the rounds recently, offering to promote artists and their music across various social channels. But is the low price tag a little too good. Continue reading

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