How Word Of Mouth, The Theory Of 22 Works Online

Despite the many marketing innovations the music industry has seen over the years, word of mouth remains the most powerful promotional tool available to artists – a power which is. Continue reading

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How To Know The Best Time To Post On TikTok

While the TikTok algorithm remains somewhat shrouded in mystery, there are certain tactics worth pursuing if you’re serious about elevating your performance on the platform. Here we look at how. Continue reading

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5 Tips For Promoting Your Music On SoundCloud

The SoundCloud community has helped a number of successful artists gain their first audiences, and should be an essential part of any musicians promotional strategy. That said, the platform is. Continue reading

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How The The TikTok Algorithm Works

TikTok has something of a reputation for making its algorithm more inscrutable than many other social media platforms, and while there’s not silver bullet for hacking it, there are a. Continue reading

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Artist As An Entrepreneur: 5 Things You Need to Know NOW

Like it or not, musicians are running a business. Fortunately for them, the world of entrepreneurship has a wealth of knowledge to offer the wayward indie artist. Here we look. Continue reading

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Indie Pop Duo 2 Story Cabin Instagram Campaign [Case Study]

In this piece, we go behind the scenes and follow the Brooklyn-based indie pop duo 2 Story Cabin through their promotional Instagram campaign, as conducted by Cyber PR. Guest post. Continue reading

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Guide To Selling Your Merch On Amazon

If you’re looking for another outlet to sell your merch on, Amazon (maybe you’ve heard of it) can be a great tool for reaching a broader base of customers, and. Continue reading

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Guide To Avoiding Cliches With Your Visual Branding

Given how saturated the market currently is with new talent vying for the attention of consumers, it’s more important than ever for artists to make sure that their visual branding. Continue reading

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How To Get Your Music Video Seen While Everyone Is Glued To A Screen

Unsurprisingly, the current pandemic means more people than ever are glued to their phones, TVs, and computers, for both work and entertainment. The amount of new content available has started. Continue reading

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7 Creative Ways Quarantined Musicians Optimize Livestreams

Although the coronavirus shutdown has led to the cancellation of tours and live shows, artists are adapting to this new era of isolation through livestreams. With so many musicians offering. Continue reading

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