Should music marketing focus more on older generations?
The demographics of radio listeners and music fans are changing, and so must marketing strategies. A guest post by Fred Jacobs of Jacobs Media Strategies. As we know, things tend. Continue reading
3 Social Media Myths It’s Time Musicians Recognized
Tim Grahl, author of "Your First 1000 Copies," writes for authors but he's got lots to say that musicians should consider. Some will find his take on social media a. Continue reading
Why You Should Consider Non-Traditional Marketing
There is no easy way around it – change is hard. There are many benefits to old-school marketing but there are certainly perks to thinking outside the box. What if. Continue reading
Indie Artist: Expectations vs Reality
The game has changed significantly for indie artists. Gone are the days where being on a VIP play list at a local bar gets you noticed. Half the battle is. Continue reading
Bandcamp Turns 5, Reports $50 Million To Artists
Bandcamp turns 5 years old this week; and with it comes some rarer stats from the musicuam sales and marketing platform. Bandcamp is reporting that they've paid out $50 million since. Continue reading
MusicThinkTank Weekly Recap: Future of Music Marketing is Direct to Device
Corey Crossfield | The Future of Music Marketing: Direct-to-Device Lukas Camenzind | How to Score the Next BIG Hit: 5 Marketing Tips From Macklemore & Ryan Lewis’ “Thrift Shop” Phosphene. Continue reading
Online Brand Marketing & Social Media Crash Course
So much social media, so little time. In a world thats so tied into digital media, staying "connected" can be daunting. In the new music business there is no room. Continue reading
The Future of Music Marketing: Direct to Device
We talked last week about technology and how its rapid evolvement is revolutionizing the world we live in and this week, we want to continue that conversation. Music marketing isn't. Continue reading
Dave Allen On Making His Way Into Advertising After Playing In Gang of Four
Former Gang of Four bassist Dave Allen eventually left performing to work on digital music licensing for the web and then transitioned into advertising and interactive marketing. He is now. Continue reading
5 Vital Features For Your Band Website
Social Media is an unprecedented promotional outlet on many levels, but taking the time to strategically customize your band's website gets you more mileage for your time. Not sure where. Continue reading
