Tag: marketing

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Going Viral Does Not Mean More Fans

The dream of having a viral hit and gaining tens of thousands of followers is a myth, according to new MIDiA research.

Bruce Houghton on 10/03/2025 in Music Marketing | Permalink | Comments (0)

Tags: discovery, marketing, MIDiA, MIDiA Research, music marketing, social media, TikTok, viral, virality

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How KPop Demon Hunters nailed the Formula for Fandom

KPop Demon Hunters became Netflix’s most-watched film by representing authentic fandom and K-pop culture. Its blend of real fan insight and universal themes turned a niche into a global hit. Learn how KPop Demon Hunters nailed the formula for fandom

Alana Bonilla on 09/10/2025 in Music Business | Permalink | Comments (0)

Tags: fandom, K-Pop, marketing, music business, musician, Netflix

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Data analytics dashboard illustrating social media growth, user engagement, and performance metrics for music and entertainment industry strategies.

4 Ways Artists Can Use YouTube Analytics to Grow Their Reach

YouTube’s guide for using analytics to help creators grow their channels offers artists some interesting tips and insights. Let’s take a look!

Jeremy Young on 09/09/2025 in Apps, Mobile & SMS | Permalink | Comments (0)

Tags: analytics, data, DIY, marketing, YouTube

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How Artists Can Shape Their Brand in 2025

In this era of music marketing, it’s crucial for artists to take an active role in shaping their brand look and narrative. Here’s a handy guide to artist branding to help you get started!

Jeremy Young on 09/05/2025 in D.I.Y. | Permalink | Comments (0)

Tags: branding, build fan base, EPK, fan, marketing

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Independent Artist Case Study: The Rise of Evil Ebenezer

Evil Ebenezer turned his unique sound and relentless drive into an indie success story. This independent artist case study explores the strategies behind his rise and the lessons every independent artist can learn.

Alana Bonilla on 11/07/2024 in D.I.Y. | Permalink | Comments (0)

Tags: marketing, music, music distribution, music industry, musician, musicians

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Dua Lipa, Kacey Musgraves, Kings of Leon go Direct-to-Fan for Album Releases

Discover how Dua Lipa, Kacey Musgraves, and Kings of Leon smartly use direct-to-fan album releases. Learn the secrets behind their genius and how it could reshape the future of music distribution…..

Alana Bonilla on 05/16/2024 in D.I.Y. | Permalink | Comments (0)

Tags: direct to fan, marketing, music, music industry, musician, musicians

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How to promote a playlist: A Case Study

This real-life case study showcases how a product – in this case, an indie playlist – moves through the marketing funnel, effectively engaging and converting consumers at each stage. from. Continue reading

Alana Bonilla on 04/25/2024 in D.I.Y. | Permalink | Comments (0)

Tags: marketing, music, music business, music industry, musician, musicians

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Amazon Music’s Hype Deck simplifies music marketing [Bobby Owsinski]

Amazon Music makes music marketing easy and accessible for artists of all levels with their free Hype Deck feature. ….

Alana Bonilla on 04/09/2024 in D.I.Y. | Permalink | Comments (0)

Tags: DIY, DIY musicians, marketing, music, music industry, musician, musicians

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You got this motivational lightbox sign in a cozy workspace, inspiring creativity and confidence for music and media industry professionals. Perfect for inspiring success in the competitive entertainment world.

How to set and reach your music marketing goals

Everyone has goals in mind, but the skill comes in when you create a plan to make that goal achievable. Here’s how to set and reach your music marketing goals.. Continue reading

Alana Bonilla on 07/08/2022 in D.I.Y. | Permalink | Comments (2)

Tags: DIY, DIY musicians, marketing, music, music marketing, musician, musicians

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Enjoying retirement by the waterfront, senior couple with Navy veteran's hat, smiling and holding hands, sunny day, relaxing by the sea, peaceful moments, love and companionship in later years.

Should music marketing focus more on older generations?

The demographics of radio listeners and music fans are changing, and so must marketing strategies. A guest post by Fred Jacobs of Jacobs Media Strategies. As we know, things tend. Continue reading

Alana Bonilla on 01/19/2022 in Music Business | Permalink | Comments (2)

Tags: Gen Z, marketing, Marketing and Advertising, music marketing, older generation, radio

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