Thinking like an artist manager with RAC manager Zael Ellenhorn
Straight from the industry professionals, learn how to be an artist manager by thinking about psychology, social media marketing, and building a fanbase. Guest post by Rutger Ansley Rosenborg from. Continue reading
Tips for content production for musicians
Creating content can be a tedious part of growing your music career, so here some tips and tricks on how to make the process stress-free! A guest post by Sara-Lena. Continue reading
Best guide to using music hashtags
Although sometimes irritating and overused, hashtags are now integrated into almost all social media platforms and, when used correctly, can be a powerful marketing tool. In this guide, we look. Continue reading
2021 GRAMMYS guide to ‘For Your Consideration’ marketing
For Your Consideration (FYC) marketing communications aims to heighten awareness of a band or musician’s eligible work to the larger music community. Here, we breakdown some guidelines on how to. Continue reading
The WORST music marketing mistakes (and how to prevent them)
Nobody’s perfect, and mistakes are bound to be made in any job, but some are worse than other and can have a far more detrimental impact on your career. Here,. Continue reading
YouTube answers 5 questions about its discovery algorithm
Getting users to discover your content is the most essential part of building your audience, and while many platforms are fairly opaque about how their discovery algorithms work, YouTube has. Continue reading
How, why every artist should use email marketing in 2021
Despite being what some might call a ‘legacy’ form of marketing, email remains a powerful promotional tool for today’s artists. Here, we look at how it should be used, and. Continue reading
How Abel Capella upped his monthly listeners from 540 to 16k in three months
In this case study, we explore how up-and-coming pop/rock artist Abel Capella was able to dramatically grow his cadre of monthly listeners from a measly 540 to an impressive 16k.. Continue reading
3 moneymaking strategies for indie music merch
When it comes to making music as an indie artist, a strong merch game is a must. Here, we look at three key strategies for the getting the most money. Continue reading
How to have an engaging social media takeover
A social media takeover (where one band or artist is given the reigns of another’s social media account) might seem strange at first, but these swaps can be a great. Continue reading
