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What To Know About Overpromoting, How It Can Push Your Fans Away

Thanks to technological growth and the rise of social media, artists are now able to keep their fans constantly updated on virtually every aspect of their lives. While this kind. Continue reading

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Detection of TikTok logo for social media marketing, digital branding, new media trends, online content creation, and viral videos, focusing on the role of TikTok in modern digital marketing strategies.

How and Why TikTok Is Reshaping The Music Business

In this piece we explore why TikTok has quickly risen to such prominence in the music industry, and how artists can effectively harness the platform for their own marketing purposes.. Continue reading

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Marketing 2020: Strategies Creators Can Implement To Separate Themselves From The Crowd 

"The general consumer is seeing over 5,000 plus ads a day, a 60% plus increase in ad expose since 2015," writes the Nue Agency's Jesse Kirshbaum and Clayton Durant of. Continue reading

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How To Successfully Pull Off An Influencer Marketing Campaign In The Music Business

While many may think of influencer marketing as a fringe industry reserved for celebrity elites, it has in fact permeated into the mainstream including, perhaps not surprisingly, the music business.. Continue reading

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Last Week In Music Commentary

Last week in music commentary, we heard how one couple is able to make their relationship work in the industry work, why it's time to change the way we think. Continue reading

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Marketing Tip: Piggyback On Current Trends Via Hashtags

There's no promotion quite like free promotion, and one of the best ways to drum of some PR on the house in today's social media landscape is through the use. Continue reading

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How To Get The Most From Your Music Email Marketing

While social media is certainly accessible and easy to use as a marketing platform, the barriers to entry are so few that the marketplace has become a bit clogged. For. Continue reading

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Shira Knishkowy Exits Matador To Join Spotify

Shira Knishkowy has been appointed Spotify’s communications manager, the streamer has confirmed.

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4 Simple Tactics For Reaching Music Tastemakers

While sharing your music has become easier, getting it into the ears of those who matter has become increasingly difficult. Here we look at four steps for how artists can. Continue reading

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Guide To Creating A Successful Artist Email Newsletter

There are a number of factors that go in to crafting the perfect email newsletter, form making the title engaging enough to catch a reader's attention to making sure the. Continue reading

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Former WMG Exec Lori Feldman To Become CMO At Paradigm

Paradigm has hired Lori Feldman for the newly created role of Chief Marketing Officer for the talent agency. 

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