Guide To Promoting Your Next Show

Playing a sold out show is one of the most rewarding feelings you get as an artist. But to get there requires planning and execution. This piece walks through every. Continue reading

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What You Need To Know About Instagram Analytics

As any artist with an online presence should by now be aware, Instagram Stories are a major part of any effective social media marketing strategy. IG stories can do wonders. Continue reading

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Music Marketing Pro Tip: Work The Line

For virtually every live show waiting in line is part and parcel of the whole experience, with often standing in a que for hours before a show kicks off. This. Continue reading

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4 Mistakes To Not Make In Your Music Career

While the gauntlet of challenges musicians face has become a theme seen over and over again in popular culture and reality, many of these mistakes are as avoidable as they. Continue reading

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Secrets For Digitally Advertising Around Your Next Tour

We have reached a point where artists can run digital advertising simultaneously across Facebook, Instagram, and even YouTube with relative ease, but with your budget likely already tight, making every. Continue reading

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It’s Time To Rewrite The Artist Marketing Playbook [MIDiA’s Mark Mulligan]

Niche is music's new mainstream, writes MIDiA analyst Mark Mulligan, which means that in the brave new world of music marketing, targetting trumps reach. "Instead of blowing a huge budget. Continue reading

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Setting Realistic Goals For Your Music Promotion: Musician’s Guide

While cultivating a huge audience is typically the end goal of your music promotion efforts, having that as your only milestone can be discouraging, and overall detrimental to the furthering. Continue reading

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The Latest Best Practices For Instagram Hashtags

While hashtags remain a key part of Instagram, the rules of when and how to use them have shifted over the last couple years, and former best practices have fallen. Continue reading

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5 Out-Of-The-Box Promotion Ideas For Your Next Album

In this ever-expanding world of entertainment publicity, reaching your listeners and fans requires a carefully orchestrated, unique marketing plan. Here we look at five eye-catching promotion ideas for building that. Continue reading

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Pandora Launches ‘Studio Resonate’ Consultancy

Pandora is launching a new in-house consultancy called Studio Resonate. The consultancy will provide advertisers with audio creative development, sonic branding and strategy services, web and mobile experiences, visual design,. Continue reading

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Adding Lyrics To Your Instagram Story

Instagram and Facebook have recently been taking steps to make it easier both fans and artists to discover and promote music. Most recently in this vein, Instagram announced a new. Continue reading

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