The WORST music marketing mistakes (and how to prevent them)
Nobody’s perfect, and mistakes are bound to be made in any job, but some are worse than other and can have a far more detrimental impact on your career. Here,. Continue reading
YouTube answers 5 questions about its discovery algorithm
Getting users to discover your content is the most essential part of building your audience, and while many platforms are fairly opaque about how their discovery algorithms work, YouTube has. Continue reading
How, why every artist should use email marketing in 2021
Despite being what some might call a ‘legacy’ form of marketing, email remains a powerful promotional tool for today’s artists. Here, we look at how it should be used, and. Continue reading
How Abel Capella upped his monthly listeners from 540 to 16k in three months
In this case study, we explore how up-and-coming pop/rock artist Abel Capella was able to dramatically grow his cadre of monthly listeners from a measly 540 to an impressive 16k.. Continue reading
3 moneymaking strategies for indie music merch
When it comes to making music as an indie artist, a strong merch game is a must. Here, we look at three key strategies for the getting the most money. Continue reading
How to have an engaging social media takeover
A social media takeover (where one band or artist is given the reigns of another’s social media account) might seem strange at first, but these swaps can be a great. Continue reading
Ask your fans what they want
Here Brian Hazard details how he was able to use a set of straightforward surveys to gather information from his fans on what sort of merch they wanted to see. Continue reading
How to boost your engagement on TikTok
It’s safe to say that TikTok is having a moment right now, and as artists, producers, labels, and songwriters alike all turn to the platform in search of new fans.. Continue reading
How I promoted a digital-only covers album [Brian Hazard]
Brian Hazard of the project Color Theory walks us through his strategy for promoting a recent digital-only album of 80s covers with Matt Mancid. Guest post by Brian Hazard of. Continue reading
5 ways to compose social media posts that promote your music
Marketing expert Amanda Dudley shares five ways to write engaging social media content that will promote interest in your music and grab people’s attention. Guest post by Amanda Dudley of. Continue reading
How to market music using Facebook Messenger
Once you’ve got a few solid songs tucked away and are ready to start promoting your music, one extremely effective option – particularly if you’re on a budget – is. Continue reading
