Using ‘surfaces’ to earn money as an indie artist
Whether it’s a real world surface like your bass drum and tour van, or a virtual surface like your website, these spaces can (and should!) be utilized to promote your. Continue reading
Defining your audience demographics to improve your marketing
Every artist wants to get their music in front of potential fans, but knowing who those potential fans are can be a lot harder if you haven’t defined your audience.. Continue reading
Independent artists’ guide to influencer marketing
Whatever platform you may be using, adopting an influencer marketing strategy can be a highly effective way to expand the reach of your music and connect with fans. Guest post. Continue reading
How to use Instagram Reels Ads to grow your Spotify following
In this piece, we look at how a recently introduced new feature from Facebook Ads give artists the ability to advertise on Instagram Reels, and how these ads can be. Continue reading
Guide to SMS text marketing for independent musicians
In addition to social media and email, one of the best ways artists can market their music to fans is via text message! Here, we cover a few tips for. Continue reading
Releasing an album in the streaming era
Although promoting an album in advance of its actual release remains an important part of your marketing strategy as an artist, the realities of the streaming economy mean an album. Continue reading
A musicians guide to Black Friday, Cyber Monday & Holiday Marketing
Black Friday and Cyber Monday will be here before, which means now is the time for bands and artists to start planning their holiday marketing for the coming season! Guest. Continue reading
Get music heard: 5 areas to focus your marketing
With virtually every artist jockeying for the attention of potential listeners, strategically focusing your marketing efforts is critical to ensuring your music actually gets heard. Here, we look at five. Continue reading
Do NOT do this when writing an artist bio
An artist’s bio is a huge reflection of your brand and who you are, so you’d think more musicians would be attention to making sure it’s a-list material. Unfortunately, this. Continue reading
Musicians’ Guide to making the most of user-generated content
As a musician, it’s important to cultivate a meaningful and authentic presentation online, and while this can sometimes be difficult, there is often a host of user-generated content available to. Continue reading
