ASCAP Names Elizabeth Matthews New CEO
The American Society of Composers Authors and Publishers (ASCAP) has named Elizabeth Matthews as its new CEO. Matthews served as Executive Vice President and General Counsel at ASCAP since 2013. She. Continue reading
Deezer Expands U.S. Presence, Names Beth Murphy Chief Marketing Officer
As it expands further into the crucial U.S, market, digital music streaming service Deezer has named Beth Murphy as Chief Marketing Officer. She will be focused on leading Deezer's global. Continue reading
Spice Up Your Instagram Profile With These Tools (The Best Ones Are FREE!)
By Yannick Ilunga on TheJazzSpotlight.com In episode 51 of the Jazz Spotlight Podcast I had the pleasure to welcome on the show #1 Instagram expert Sue B. Zimmerman aka “The Instagram Expert”. One. Continue reading
The Cost Of Breaking A Major Label Act
By Bobby Owsinski on Music 3.0 Blog The latest IFPI (International Federation of the Phonograph Industry - boy, is that name outdated) recently came out with a report about the state of the music industry. Continue reading
How Facebook’s Changes In Paid Advertising Will Affect Your Marketing Efforts
Facebook executives drew a line in the proverbial sand on Friday when they announced their plans to restructure the way posts placed by brands appear in newsfeeds. As if it. Continue reading
Is Advertising Your Music Paying Off? [Case Studies]
By Jesse Lakes co-founder and CEO of GeoRiot One of the hardest parts about selling music on iTunes is that there’s not currently a way to see which of your marketing efforts. Continue reading
The Taylor Swift Factor
Social media has become as ubiquitous as radio play and touring when it comes to an artist making themselves known to the public. However there is a certain finesse that. Continue reading
Promoters Promote & Musicians Invite
In the world of live music, all of its key players have very distinct interests. The venue wants to use live music as a way to drive their bottom line. Continue reading
How To Become a Digital Music Marketing Superhero
With album sales on steady decline, being able to convert marketing into monetization is more important than ever. Of course you're pushing promos to social media, ads to targeted websites,. Continue reading
10 Selfish Reasons To Refer
By Eric Barfield from EricBarfield.com 10. It builds loyal customers. Customers will come to you first when they need someone, because they know you'll help them find the right person, even if. Continue reading
