Why Current Facebook Changes Are Bad News For DIY and Indie Musicians
We've been through phases of Facebook reducing the reach of one's fan page and both pro music marketers and industry watchers like myself have focused on the combined strategy of. Continue reading
Why You Should Consider Non-Traditional Marketing
There is no easy way around it – change is hard. There are many benefits to old-school marketing but there are certainly perks to thinking outside the box. What if. Continue reading
Leaked Facebook Document Reveals Free Marketing Will Soon Be Thing Of The Past
An internal Facebook memo points to a future where the distribution of unpaid posts on the social network "decline over time" in favor of messages from advertisers. Several music marketers. Continue reading
FanBridge Acquires, Relaunches Tweet For Track, Captures 1M New Fans In ’13
(UPDATE 2) Fanbridge has confirmed their acquisition of Tweet For Track. "We've always had an interest, but now have folded it in entirely," Fanbridge founder Spencer Richardson tells Hypebot. FanBridge has. Continue reading
How Music Licensing Fits Into One Indie Act’s Approach To Marketing
In September, Hypebot ran a guest post from Sarah Sharp featuring tips on getting your music licensed. As a music supervisor and lead singer of the Jitterbug Vipers, Sharp understands. Continue reading
Are Gmail Tabs Undermining Your Music Marketing?
Gmail Tabs have been slowly rolling out to users over the last few months. There's been great concern among folks using email for marketing about what the effects of having. Continue reading
Ryan Holiday On Traditional Marketing, Growth Hacking and Music [Updated]
Inspired, in part by Ryan Holiday's new book "Growth Hacker Marketing" , I recently introduced some ideas about growth hacker marketing for musicians. I then spoke with Holiday about how. Continue reading
7 Major Facebook Changes That Will Affect Your Music Marketing
For many of us, Facebook has become an awkward, disappointing platform that we still have to use if we want to get the word out to friends and fans about. Continue reading
7 Tips For Marketing Your DJ Sets On Mixcloud
Mixcloud says its "Cloudcasts connect the dots between radio shows, DJ mixes and Podcasts." These streaming shows tend to feature music, though talk shows are also available, and they're finding. Continue reading
4 Tips For Music Marketing With Email Newsletters
As musicians and music marketers build their lists of consenting recipients, from fans to friendly contacts, a number of approaches are taken. Some simply contact their list with special announcements.. Continue reading
