Guide to SMS text marketing for independent musicians
In addition to social media and email, one of the best ways artists can market their music to fans is via text message! Here, we cover a few tips for. Continue reading
Releasing an album in the streaming era
Although promoting an album in advance of its actual release remains an important part of your marketing strategy as an artist, the realities of the streaming economy mean an album. Continue reading
A musicians guide to Black Friday, Cyber Monday & Holiday Marketing
Black Friday and Cyber Monday will be here before, which means now is the time for bands and artists to start planning their holiday marketing for the coming season! Guest. Continue reading
Get music heard: 5 areas to focus your marketing
With virtually every artist jockeying for the attention of potential listeners, strategically focusing your marketing efforts is critical to ensuring your music actually gets heard. Here, we look at five. Continue reading
Do NOT do this when writing an artist bio
An artist’s bio is a huge reflection of your brand and who you are, so you’d think more musicians would be attention to making sure it’s a-list material. Unfortunately, this. Continue reading
Musicians’ Guide to making the most of user-generated content
As a musician, it’s important to cultivate a meaningful and authentic presentation online, and while this can sometimes be difficult, there is often a host of user-generated content available to. Continue reading
How to increase your chances of getting on a Spotify playlist
For those artists eager to grow their audience and get their music heard on a global scale, landing on a high-profile Spotify playlist is one of the best things that. Continue reading
4 steps for creating a music marketing budget – 2021 edition
When you’re getting serious about your music career, one of the most important things you can do is create a marketing budget. This might seem both boring and intimidating, so. Continue reading
Def Jam Senior Director of Marketing Justin Duran on leveraging data
Def Jam’s Senior Director of Marketing, Justin Duran, explains how data can be leveraged to help artists forge powerful (and profitable) connections with fans. Guest post by Erica Campbell of. Continue reading
How to narrow down your music strategy into manageable steps
Here we explore how to break up an otherwise Sisyphean music marketing strategy into more manageable and actionable steps. Guest post by Sara-Lena of Blackbird Punk Music Strategy is a. Continue reading
Guide to releasing an album so people actually want to buy it
In an industry landscape so heavily dominated by the release of singles, releasing full length albums is still incredibly important for artists, an if you can release an album that. Continue reading
