Marketing To Hispanics: Reaching A Growing Demographic

The 2010 U.S. Census continues to be a goldmine of data as the AP revealed recently in recognizing that Hispanics now outnumber African-Americans in most U.S. cities. This news was. Continue reading

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Great Marketers Aren’t Afraid To Annoy

On Music Think Tank, Minh Chau writes about a lesson in marketing music. He emphasizes that you must have a good product and know your target audience. The biggest thing. Continue reading

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This Week on MTT: The Problem With Releasing A Single Each Month

Several great essays appeared on MTT this week: Catherine Hol: Is the new digital ecology more in harmony than the industrial model? Musician Wages: How I Became A Broadway Musician. Continue reading

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The Problem With Releasing A Single Each Month

On Music Think Tank, Minh Chau has posted an explanation on why releasing a single each month causes problems. Instead of releasing singles constantly, he advises artists to market and. Continue reading

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Essential Content For Your Band’s Website

On Music Think Tank, Hillary Brown lists 10 important things that are essential to your band’s website. Your website represents you and needs to include information that helps fans, bloggers,. Continue reading

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This Week on MTT: 10 Marketing Lessons I Learned From KISS & In Defense of 1,000 True Fans

Several great essays appeared on MTT this week: Ariel Hyatt: In Defense of 1,000 True Fans Part IX Michael Brandvold:10 Marketing Lessons I Learned From KISS

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10 Marketing Lessons I Learned From KISS

On Music Think Tank, Michael Brandvold has made a post about his involvement with building and managing the KISS website. As an avid KISS fan, Brandvold learned several marketing lessons.. Continue reading

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6 Case Studies on Online Music Marketing

On Music Think Tank, Jill Haverkamp gives us a sample of 6 case studies on how artists have effectively connected with their audience online. One example comes from the recent. Continue reading

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Live Performances Should Be Like Church

On Music Think Tank, Matthew Ebel gives some principles that artists should follow for every live performance. In his opinion, live performances should be like church performances where the experience. Continue reading

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Learning From Facebook Ad Failures

You’ve probably heard the phrase: Learn from your mistakes. Ty White explains on Music Think Tank what he has learned from some Facebook Ad failures. He set out to try. Continue reading

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