The Difference Between Owned, Paid, And Earned Media

For any artist, getting media exposure is important to the success of your music, but understanding the breakdown between owned, paid, and earned media is key to navigating the world. Continue reading

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Music Media Through A Teen’s Eyes

The way in which new and undiscovered music is covered by the music media has changed in recent years, with independent blogs no longer wielding quite the same power they. Continue reading

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6 Tips For Musicians Seeking Local Press Coverage

One of the best ways for musicians to get press coverage, particularly in the early years of one's career, is to go local. Local media in most areas is a. Continue reading

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Easy Ways to Rock Your Personal Social Media When You’re Totally Swamped

Are you getting overloaded with keeping up on social media? You can do a few things to manage your accounts even when your schedule is busy. On Music Think Tank,. Continue reading

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Why Being On Oprah Was The Worst Day of My Life

Dream of your big “Break” ?  Think again….This is the story of what happened to Ariel Hyatt when she went on the Oprah Show and how this experience changed her. Continue reading

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8 Simple Steps To Format A Proper Press Release

If you need to make a big announcement about something such as a new album release or award, then you may want to write a press release and send it. Continue reading

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Anne Leighton: What Publicists Need From Musicians

Publicists are a big part of any musician’s career. They are the ones getting you coverage on radio, television, print, online, etc. On Music Think Tank, Anne Leighton emphasizes that. Continue reading

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How A Major Label Markets A New Artist

Ever wonder how a major label builds a fanbase for a new artist? On Music Think Tank, Minh Chau finds the answer in David F. Carr’s article, “How Warner Music. Continue reading

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